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Press Release

August 18, 2016

Conference programme now complete with new speakers confirmed for the first-ever conference on SMART Horticulture Asia in Hong Kong.

The impact of disruptive information technology on traditional fresh produce trade practices, crop cultivation and business models.

SMART Horticulture Asia is bringing together leading experts from around the globe and from the business sectors of cultivation, supply chain, technology, and information management to discuss, network, and to share knowledge on cutting-edge data and horticulture topics.

We are at a tipping point

More and more we see how information and technology are being integrated into horticultural practice in Asia. So the key question today is not whether information technology will move ahead, but how and at what pace information technology is going to change our supply chain in Asia.

The conference programme pays significant attention to disruptive technologies like drones, robots and big data. Furthermore, in targeted sessions the audience can learn how modern business models driven by this kind of innovation are changing in Asia.

New keynote speakers at the plenary session on SMART Information Exchange

E. Zhu 朱演铭, CEO of CHIC Group and L. Zhao 赵国璋, Founder of Fruitday, share their opinions on the likely changes to Asian business models.

E. Zhu: “Innovation is the heart and soul of the company, even more so nowadays with rapid development and advances in technologies. This is particularly true for businesses in horticulture around the world. How you innovate determines what you innovate. My speech will draw upon a living case, to illustrate how an agribusiness company can achieve sustainable development and globalization by effectively applying open innovation in technology and business model.”

New speakers lined up for breakout session on SMART Information Exchange

More information is now collected at farm level. But how do we convey this information to the rest of the supply chain? And which data sets are essential for managing farms as well as ensuring food safety? C. Yin of GS1 Hong Kong shares with us how to deliver food safety by using Global Standards harmonized with international retail requirements.

New speakers announced for breakout session on SMART Customer

In Asia digital communication channels are part of everyday life. But how can you align the digital world with traditional communication channels? B. van der Veen, Managing Director Artic Solutions, Shanghai, gives his vision on how to serve the Asian customer with an Omni-Channel approach and keeping your brand up front.

Readers invited to join conference in Hong Kong and take new insights home

H. Schmeitz (Chairman of the Conference): “With speakers from three continents and various disciplines we are together in a unique setting at this first SMART Horticulture Asia conference. Looking forward to see not only what “new” is brought to us by research & technology firms but also “how” our industry is taking the opportunities this new technology is giving.”

For more information, and registration, go to www.smart-horticulture.asia

About the organizer

SMART HORTICULTURE ASIA is owned by Global Produce Events GmbH, organizer of ASIA FRUIT LOGISTICA, the only annual trade show for the fresh fruit and vegetable business in Asia, and is powered by Frug I Com, the organizer of the EU FRESH INFO FORUM & ROUND TABLE which takes place every year in the Netherlands. Frug I Com responds to changes in sector demand to grow the use of electronic information in the fresh fruit and vegetable supply chain. The partners of Frug I Com are Frugi Venta (trade and processing), the Dutch Produce Association (growers), Fresh Produce Center, and GS1 Netherlands (standardization).