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Business Forum


The Business Forum at ASIA FRUIT LOGISTICA offers a wide ranging programme of informal workshops. The business forum is located in the hall, entry is included in the ticket price.

Business Forum FACT SHEET (PDF, 95.2 kB)

Simultaneous translation English - Mandarin - Japanese - Korean

Programme 2016

Wednesday, 7 September 2016


11:00-12:00 Session 1

The next-generation packhouse (MJ)
Packhouse technology is moving at a rapid rate, delivering new standards of quality and consistency and cutting the requirement for labour. How might the packhouse look in ten years’ time? Leading players in the field share their vision of the next-generation packhouse.

Ken Moynihan, Compac (US)
Luca Montanari, Unitec (Italy)

15:00-16:00 Session 2
Linking the chain (GE/JH)
New tools and technologies are emerging throughout the supply chain to tackle a range of challenges, from high labour costs to brand counterfeiting. We look at some of the latest and most innovative solutions.

Lucy Gregg, Reid Fruits (Australia)
Rick van de Zedde, Wageningen UR Food & Biobased Research (Netherlands)

Thursday, 8 September 2016


11:00-12:00 Session 1

Persuasive packaging (GE)
Pre-packed produce is gaining ground across a range of markets, fuelled by consumer concerns over food safety and demand for convenience. How can suppliers and retailers use packaging more effectively to market their produce?

Gilad Sadan, NAVI Co (Australia)
Rita Biserni, Netpack/Sorma (Italy)

15:00-16:00 Session 2

Product launches: keys to success
Leading marketers share their stories on how they have launched a new product to market. What challenges did they face and how did they overcome them?

Mark Haynes, G’s (UK)
Tarun Arora, IG International (India)

Friday, 9 September 2016


11:00-12:00 Session 1

How to get the best out of free trade agreements
A flurry of bilateral and multilateral free trade agreements is changing the competitive landscape in Asian markets. But such free trade deals do not necessarily equate to better market access for suppliers. How can suppliers realise the full benefits of such agreements?

Wayne Prowse, Fresh Intelligence Consulting (Australia)
Chang-Hwa Oh, Jinwon (South Korea)

14:00-15:00 Session 2

New export opportunities for Asia (MJ)
Asia is seen foremost in the global produce trade as a major import market opportunity nowadays, but what is being done to develop export programmes from Asian countries into markets such as Europe, North America and Australasia?

Tomoyuki Horiuchi, Tokyo Seika (Japan)
Ohno Minori, Super Cooling Labo (Japan)
Takaharu Mizosoe, Sumitomo Bakelite (Japan)
Siebe van Wijk, Fresh Studio Innovations (Vietnam)
Soonthorn Sritawee, Blue River (Thailand)