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Asiafruit Business Forum 2017

Asiafruit Business Forum at ASIA FRUIT LOGISTICA

The Asiafruit Business Forum at ASIA FRUIT LOGISTICA offers a wide ranging programme of informal workshops. The business forum is located in the hall, entry is included in the ticket price.

Asiafruit Business Forum FACT SHEET (PDF, 95.2 kB)

Simultaneous translation English - Mandarin - Japanese - Korean

Programme 2017

Wednesday, 6 September 2017


11:00-12:00 Session 1
Packaging for preservation
Packaging is playing a key role to extend the shelf life of fresh produce, cutting wastage, improving returns and helping producers and exporters to reach new markets. Leading players look at some of the latest advances in the field, from new lightweight materials to modified atmosphere packaging.

Luca Montanari – Unitec (Italy)
Gary Ward – Stepac (Israel)

15:00-16:00 Session 2
Packaging as a marketing tool
While packaging has a key role to play in protecting and transporting fresh produce, marketers are now discovering its powers as a marketing tool. Consultants and marketers examine some of the latest packaging innovations in merchandising.

Gilad Sadan – NAVI Global (Australia)

Thursday, 7 September 2017


11:00-12:00 Session 1
Attracting fresh talent
A career in fresh produce requires some marketing to younger generations. Industry leaders from across the world and throughout the supply chain share their initiatives for attracting fresh talent to the business.

Ray Johnson – Agricultural Appointments (Australia)

15:00-16:00 Session 2
Niche marketing: success stories
Successful fresh produce marketing does not necessarily equate to selling large volumes. There are potentially lucrative opportunities for boutique product lines with a point of difference. This session turns the spotlight on some inspirational examples of niche marketing, examining the keys to their success.

Monica Bratuti – Turners Global Marketing (Australia)

Friday, 8 September 2016


11:00-12:00 Session 1
What’s new in varietal development?
This session looks at some of the breakthroughs being made in breeding new varieties, and examines how breeders and marketers are bringing new branded varieties to market.

14:00-15:00 Session 2
Harmonising QA standards for broader market access
Securing access to export markets depends not only on meeting their quarantine standards, but also complying with technical standards around quality assurance (QA) and food safety. Currently, there is a range of farm assurance and QA schemes in the global marketplace, all sharing ultimately the same aim. What potential is there to develop a common, harmonised approach to QA and food safety? How can broader compliance with such standards be developed across the Asian region?

Clare Hamilton-Bate – Freshcare (Australia)
Richard Bennett – PMA Australia-New Zealand (Australia)
Joseph Ekman – Fresh Produce Group (Australia)