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Business Forum


The Business Forum at ASIA FRUIT LOGISTICA offers a wide ranging programme of informal workshops. The business forum is located in the hall, entry is included in the ticket price.

Business Forum FACT SHEET (PDF, 95.2 kB)

Simultaneous translation English - Mandarin - Japanese - Korean

Programme 2016

Wednesday, 7 September 2016


11:00-12:00 Session 1

The next-generation packhouse
Packhouse technology is moving at a rapid rate, delivering new standards of quality and consistency and cutting the requirement for labour. How might the packhouse look in ten years’ time? Leading players in the field share their vision of the next-generation packhouse.

15:00-16:00 Session 2

Linking the chain
New tools and technologies are emerging throughout the supply chain to tackle a range of challenges, from high labour costs to brand counterfeiting. We look at some of the latest and most innovative solutions.

Thursday, 8 September 2016


11:00-12:00 Session 1

Persuasive packaging
Pre-packed produce is gaining ground across a range of markets, fuelled by consumer concerns over food safety and demand for convenience. How can suppliers and retailers use packaging more effectively to market their produce?

15:00-16:00 Session 2

Product launches: keys to success
Leading marketers share their stories on how they have launched a new product to market. What challenges did they face and how did they overcome them?

Friday, 9 September 2016


11:00-12:00 Session 1

How to get the best out of free trade agreements
A flurry of bilateral and multilateral free trade agreements is changing the competitive landscape in Asian markets. But such free trade deals do not necessarily equate to better market access for suppliers. How can suppliers realise the full benefits of such agreements?

14:00-15:00 Session 2

New export opportunities for Asia
Asia is seen foremost in the global produce trade as a major import market opportunity nowadays, but what is being done to develop export programmes from Asian countries into markets such as Europe, North America and Australasia?