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Cool Logistics Asia Conference 6 -8 September, 2017

Cool Logistics Asia will change its format and be held on the floor of the Asia Fruit Exhibition. For the first time Cool Logistics Asia will be held across three days. This will provide visitors with more flexibility and attend all the sessions they are interested in.

Under the new format individual sessions will be limited to 2.5 hours and cover some of the familiar issues such as regional Intra-Asia shipping trends, perishable logistics case studies, first and last mile challenges lessons on temperature abuse and also a ‘crash-course’ in logistics for those unfamiliar with the basics of logistics.

The sessions will be led by Alex von Stempel, managing director of Cool Logistics Resources Ltd. Each session will feature at least one or two speaker per slot (around 20 minutes) in order to facilitate a debate with the audience.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin

6-8 September 2017

evey day, 14:00 - 16:30

AsiaWorld-Expo, Hall 5B

Free for all visitors and exhibitors





The latest shipping and port trends, plus key commodity forecasts. Industry review from fragmentation via consolidation towards supply chain integration.

• Intra-Asia trade development
• Global container shipping and perishable produce
• Perishable logistics challenges
• Ports connect opportunities
• One belt one road initiative

Jonathan Beard, Head of Transportantion & Logistics, Asia, Arcadis, China
Andy Connell, A-Bar-C Service (ex-Dole), South Africa
Raul Saca, Global Head of Reefer Segment Bananas & Pineapple Cargo, Maersk, USA
Angelina Lei, Customer Service Director, Hong Kong International Terminals - HIT, China


14:00 -16:30


Lack of experience in developing overseas markets can lead to unnecessary disappointment. Assessing solutions in global cold chain management amidst new e-commerce opportunities.

• Lessons in temperature abuse
• First mile and last mile challenges
• Cross border e-commerce progress
• Logistical solutions from India
• Real time coldchain monitoring and post-harvest management

Andy Connell, A-bar-C Services (ex-Dole South Africa)
Alfred Cheung, JC Food Republic and former head of reefer trades at OOCL

Tarun Arora, Director, Finance and Operations, IG International, India
Michelle Alvino, Market Program Manager, DeltaTrak, USA



EXPORTING TO ASIA using Airfreight Logistics

Time to market is critical for fresh produce. High value commodities need to reach consumers in top quality conditions. But where are the pitfalls?

• First mile
• Last mile
• Chilling revelations
• Dedicated handling
• Exception management
• E-commerce and supply chain transparency

Oliver Huesmann, Fruit Consulting
Frank van Gelder, Business Director, Adelantex
Natasha Solana, Global Business Development Manager Perishable Logistics, Kuehne + Nagel N.V., Netherlands

Target Audience

  • Shipping companies
  • Airlines
  • Logistics companies specializing in perishables
  • Ports and terminals
  • Container lessors and depots
  • Food inspection companies
  • Cold store operators
  • Refrigeration and cold chain equipment and technology suppliers (reefer containers, trailers, temperature monitoring, track and trace, e-commerce platforms)
  • Transport equipment managers
  • Academic and research institutions
  • Food safety and security specialists
  • Consultants
  • Banks and financial institutions
  • Packaging
  • Perishable cargo owners
  • Wholesalers and retailers

More and more complexity in perishable supply chains

As perishable supply chains are becoming more complex to manage, transhipment and multiple handling risks are increasing. Missed connections or whole consignments left behind on the quay, the tarmac or at the packhouse in 30degC can give logistics a bad name.

By the same token some producers and exporters do not always ship as many boxes as planned or a consignment simply isn’t ready for pick up or worse, there is no box or pallet to be seen.

In addition cases of post-harvest temperature abuse during transit from field to packhouse often materialise only once the shipment arrives at destination. Incorrect weight declaration and containers being left unclaimed for weeks are some of the ‘horror stories’ carriers and logistics service providers keep complaining about.

The Cool Logistics Asia conference will try and isolate some of these issues and suggest how the relationship between fresh produce shippers, carriers and freight forwarders can be improved.


Sponsorship & general enquiries

Ms Sinenart Baramirattanachai

Jonathan Beard

Dr Jonathan Beard is an Executive Director and Head of Transportation and Logistics in Asia for Arcadis - the world’s leading provider of design and consultancy for natural and built assets. He has advised on logistics policy and related infrastructure finance and development in over 25 countries. Jonathan’s consultancy expertise covers strategic master-plans, transaction advisory, national blueprints, competition and regulation across all transport modes. He holds a BA, MA and PhD from Cambridge University, and is a Certified Management Consultant, a former President of the Hong Kong Institute of Management Consultants and Director of the Hong Kong Management Consultancies Association.

Andy Connell

Andy Connell has been involved in import & export supply chain logistics in both dry goods as well as perishables – deep frozen and fresh produce for over 20 years, Andy is now consulting to the broader import/export community in Africa and the UAE as a logistics specialist- also doing special tasks for the fruit industry bodies. Prior to this he worked almost 8 years for the Dole fresh Fruit Food Group. Andy has also worked for a shipping line as their container division manager for South Africa. He has been involved in charters of both specialised reefer vessels and cargo aircraft and is equally comfortable with air, overland and sea freight logistics. Andy lectures part time for two shipping colleges in South Africa and has written a number of vessel operations and perishable import /export courses. Andy has also over 30 years volunteer service in maritime rescue and is currently the Station Commander of the national Airborne Sea Rescue of the NSRI, South Africa. He sits on several advisory committees for both terrestrial and maritime rescue. Andy is also a brand ambassador for BMW Motorrad SA.


Raul Saca

Raul Saca has been with Maersk Line for 5 years as Global Head of Reefer Segment Bananas and Pineapples, supporting the group’s efforts in this very important reefer cargo segment. Previous to that, Raul spent 20 years working for the fruit multinationals as VP of Shipping in charge of operations, chartering, and logistics procurement.

Hehas extensive experience in port and ship operations for both reefer and container vessels. Prior to working for the multinationals, Raul spent 6 years as Operations Manager for Nedlloyd Lines’s Latin America.

Angelina Lei

HIT is a member of HPH Trust, the world's first container port business trust listed in Singapore. HIT is also a part of Hutchinson Ports global network of port and logistics operations, and continues to have access to services and resources enjoyed by companies within the Hutchison Ports Group. As Customer Service Director, she leads the Customer Service Team to act as a liaison between customers and HIT to make sure that the lines of communication remain open. Customer service is an integral part of HIT's customer value proposition. Implemented feedback loops allow HIT to capture feedback to improve customer service and ensure that quality and service exceed customer expectations. Apart from her experience in the Commercial Department at both local and corporate level of Hutchison Ports, Angelina was the Trade Manager of CP Ships Asia Regional Office responsible for developing products, setting market prices and securing the most profitable cargo on the ships. Angelina holds a Bachelor of Commerce Degree from the University of Toronto and a Master of International Business from the University of London.


Tarun Arora

The younger scion of the Arora family leads the young corporate team with his innovative and modern outlook, An Indian Business tycoon who is the Director of IG. Guiding the company through diversification and growth to emerge as one of the Indian leaders in the fresh fruit industry. Tarun with business in his blood was groomed by his father Mr. G.C Arora (Chairman, IG International Pvt. Ltd.) at a very early age, he has travelled across the globe and has acquired diploma in private equity at “Harvard Business School” with MBA from MIT School of business. With more than a decade of experience in fresh produce industry, Tarun understood the need of developing end to end cold supply chain wherein he incorporated, IG Supply Chain Pvt. Ltd consisting of temperature-controlled warehouses holding a capacity of 40,000 pallets across 14 facilities and plans to double this capacity to 80,000 pallets. In addition to the cold stores, IG Supply Chain operates a fleet of 80 trucks, out of which 50 are reefer trucks with trailers to ship product from ports to markets to plug any gap in the cold chain. Thus, Tarun is completely living up to the vision of IG International Pvt. Ltd. - "An Indian Company with the Global Outlook"

Alfred Cheung

Alfred has extensive experience in container transportation, port developments, logistics planning, IT applications, human resources and cold-chain management throughout his affiliation with the shipping industry for the past 3 decades. Currently, he is a council member serving both The Japan Society of Hong Kong and The Japan Hong Kong Society in Tokyo. Alfred is appointed as Adjunct Professor to University of Yunnan, and Adjunct Professor of the City University of Hong Kong. In addition, he also delivers lectures to under graduates and MBA students in China, including Yunnan University and also for Open University in Hong Kong. Alfred is regularly invited to international forums and universities as keynote speaker on global reefer logistics, supply-chain management, human resources and related topics. Alfred is formerly the director of Reefer trade at OOCL and after his retirement in 2007, he took up the role as consultant to explore the reefer logistics business in Asia. From January 2008 to June 2010, Alfred served as Managing Director of ZIM Integrated Shipping Services Limited in Japan. Thereafter, Alfred has established the Green Society Association Limited with University researchers and logistics professionals to promote more efficient global logistics transportation through the application of RFID tags, pressure sensors wireless communication and web technology in order to achieve higher traceability, transparency, and yield optimization with dedication to a better environment for everybody. Alfred is now the advisor to Tsuruga Port in Japan, brand ambassador of Fukui Prefecture of Japan, MICE Ambassador of Fukuoka City, consultant to Denso Corporation (Nagoya) on reefer container global marketing from 2012 till 2016 and consultant to NYK Line (Hong Kong) related to in-house training programs. From April 2017, Alfred have founded JC Food Republic Co., Limited in Hong Kong to promote export of fresh produce from different prefectures in Japan to Hong Kong, China and South East Asian countries.


Michelle Avelino

Ms. Alvino has over 15 years with DeltaTrak, a company that specializes in cold chain management, environmental monitoring, and food safety solutions. She works with products and solutions used mainly in produce, floral, transportation, cold storage, food processing, supermarket and restaurant chain stores, and the life sciences. Ms. Alvino has been involved in DeltaTrak projects that work closely with industry experts, university researchers and customers to continuously develop new solutions that help solve specific problems related to extending shelf life, maintaining quality, and ensuring food safety by improving storage and handling practices of perishable commodities. She is a trainer on topics that include monitoring temperature and humidity in the supply chain, using real-time and cloud services to monitor and analyze data, ethylene control, postharvest handling, food safety, and HACCP compliance.

Food Safety Manager CertificationMaster of Science, Instructional Science & Technology, California State University, Monterey Bay, Marina, California
Bachelor of Science, Animal Science, Major in Animal Health, College of Agriculture, University of the Philippines
Pre-Nursing Courses: Microbiology, Anatomy, Physiology, Los Medanos College, Pittsburg, California


Oliver Huesmann

Oliver Huesmann is a transport and logistics professional with 25 years of experience in the fruit and vegetable sector. Oliver is rare bread spanning the world of logistics and produce marketing.

He started his career in logistics working for companies such as Frigoscandia and Frans Maas before embarking on a new career in the field of export produce marketing, fresh produce business representation and sales. Oliver has spent many years in Latin America, Germany, Austria and Portugal. He now lives in Spain. He is currently working as a consultant helping medium sized companies developing a global footprint.

Natasha Solano

Natasha Solano has been involved in transportation and logistics of temperature sensitive goods by air and ocean for the past 18 years. Since 2011, Natasha has been in charge of global development of perishables logistics at Kuehne + Nagel, a position in which she is continuously being involved with the broadest portfolio of perishable products - from fresh high value foodstuffs through fruit and vegetables to floriculture products. Natasha’s main focus is finding solid and feasible transport solutions for the perishables industry while adhering to the strict rules and regulations, without causing a negative impact on the shelf life of the product and preventing losses during transportation therefore remains

Frank van Gelder

Frank van Gelder has become an expert in the development of business projects, educational and training programs, and development and management of acute time critical supply chain processes and logistics within the healthcare industry. From out of that expertise, he started his consultancy company in 2008. Over the past years he has been involved in different projects related to the supply chain development and optimization, especially for time and temperature critical commodities. Adelantex is a specialized company for which he serves in supervising and fine tuning of the operational protocols, commercial development and optimization of the supply chain processes for the perishable airfreight industry. Surrounded by a team of experts, he contributes to the further development of this challenging commodity within airfreight.