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Asiafruit Business Forum

The Asiafruit Business Forum at ASIA FRUIT LOGISTICA offers a wide ranging programme of informal workshops.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation available

Cool Logistics Asia

The event will consist of a series of practical workshops including trend analyses, technical overviews and case studies in fresh produce logistics.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation available

Smart Horticulture Asia

Smart Horticulture Asia will be structured as an additional show floor-based forum for Information Management, Standards and Technology. It will cover the newest trends.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation available

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Wednesday, 18 November 2020

The Supplier

11:00 – 11:30 Feeding the future
A look at how varietal development is shaping the fresh produce sector of tomorrow.
Ged Sippel, Head of Vegetables Seeds – Japan, Taiwan, Australasia & South Korea, Syngenta

11:30 – 12:00 What’s in the box?
Innovative shelf-life extension technologies are opening-up trade opportunities for international suppliers wanting to target Asia.
Gary Ward, Business Development Manager, Stepac

12:00 – 12:30 Trademark protection
A look at the peculiarities of trademarking a variety name and the common pitfalls breeders often miss.
Alanna Rennie, Associate, Baker & McKenzie
Andrew Sim, Partner, Baker & McKenzie

12:30 – 13:00 Going mobile and real-time
A look at how technology is being used to assess and manage fruit quality.
Tanmay Bhargava, Head of Asia Pacific, Intello Labs
Luke Wood, CEO, Escavox

Thursday, 19 November 2020

The Consumer

11:00 – 11:30 The power of influence
From sports stars to medical experts, marketers are turning to influencers and brand ambassadors to communicate the health properties of their offerings.
Echo Yuan, Account Manager, Joy Wing Mau

11:30 – 12:00 Closing the loop
As the sustainable packaging equation becomes more complex, could compostable solutions provide the answer?

12:00 – 12:30 Brand builder
Why a brand assessment should be at the top of your priority list.
Matthew Crouch, Founder, Soto Consulting

12:30 – 13:00 Is localisation worth the investment?
What you need to know to make localisation work for your business.
Lisa Cork, Partner, Fresh Produce Branding

Friday, 20 November 2020

11:00 – 13:00 Asiafruit Business Forum presents Global Women Fresh

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Wednesday, 18 November 2020

Transport capacity in focus

15:00 – 15:05 Introduction
Alex von Stempel, Director, Freshwater Logistics (UK)
Alan Robertson, Director, Webster Robertson (UK)

15:05 – 15:20 Keynote: Moving refrigerated cargo in the digital age
André Simha, Global Chief Digital & Information Officer, MSC (Switzerland)

15:20 – 15:25 Q&A

15:25 – 15:40 Supply and demand of transport capacity
Dr. Jonathan Beard, Partner, Infrastructure Advisory - Strategy & Transactions, Ernst & Young (Hong Kong)

15:40 – 15:45 Q&A

15:45 – 16:00 Capacity is king: another ocean carrier perspective
Bharadwaj Bhuyan, Senior Manager, Global Refrigerated & Special Cargo Management, Ocean Network Express (Singapore)

16:00 – 16:05 Q&A

Transport capacity and logistics risk

16:10 – 16:15 Introduction
Alex von Stempel, Director, Freshwater Logistics (UK)
Andy Connell, Director, A-Bar-c Services (South Africa)

16:15 – 16:25 Deepsea produce shipping and near-shoring
Jack Fleming, Founder and CEO, Chill-Chain (UK)

16:25 – 16:30 Q&A

16:30 – 16:40 Matching supply & demand
Michel Looten, Director Maritime, SEABURY CONSULTING (Netherlands)

16:40 – 16:45 Q&A

16:45 – 17:10 Debating logistics risk and costs
Mitchell Brooke, Logistics Development Manager, Citrus Growers’ Association of South Africa (South Africa)
Oliver Huesmann, CEO, Fruit Consulting (Spain)
Rahul Bagde, Head of Supply Chain, Zespri (China)

17:10 – 17:15 Q&A

17:15 – 17:25 A port perspective
Ingrid Vanstreels, Key Account Manager, Shippers & Forwarders, Antwerp Port Authority (Belgium)

17:25 – 17:30 Q&A

Thursday, 19 November 2020

New opportunities and perishable logistics solutions

15:00 – 15:05 Introduction
Alex von Stempel, Director, Freshwater Logistics (UK)
Alan Robertson, Director, Webster Robertson (UK)

15:05 – 15:15 The global interdependence of food supply chains
Matteo Iagatti, Senior Specialist, F&A supply chains, Rabobank (Netherlands)

15:15 – 15:20 Q&A

15:20 – 15:30 Latin America: fresh produce logistical capacity, flexibility and resilience
Ole Schack Petersen, CCO, LCL (Denmark)

15:30 – 15:35 Q&A

New opportunities and food logistics solutions

16:00 – 16:05 Introduction
Alex von Stempel, Director, Freshwater Logistics (UK)
Alan Robertson, Director, Webster Robertson (UK)

16:05 – 16:15 Similarities and differences between fresh produce and seafood markets
Thue Barfod, Global Head of Seafood, Maersk (Hong Kong)

16:15 – 16:20 Q&A

16:20 – 16:30 The re-alignment of perishable supply chains – a US perspective
Theodore Prince, Chief Strategy Officer & Co-founder, Tiger Cool Express (USA)

16:30 – 16:35 Q&A

16:35 – 16:45 Replenishment and retail logistics
Barry Shalley, Founder, Reterms (Singapore)

16:45 – 17:00 Panel discussion

Friday, 20 November 2020

Technology and fresh produce e-commerce: the impact on the logistics sector

15:00 – 15:10 Introduction
Alex von Stempel, Director, Freshwater Logistics (UK)
Alan Robertson, Director, Webster Robertson (UK)

15:10 – 15:20 Is the home-delivery market about to explode?
Prof. Alfred Cheung, Owner, JC Food Republic (China)

15:20 – 15:25 Q&A

15:25 – 15:35 Track and trace lessons and progress
Alan Robertson, Director, Webster Robertson (UK)

15:35 – 15:40 Q&A

15:40 – 15:50 Artificial intelligence and cold chain logistics
Kris Kosmala, Partner, Click and Connect (Singapore)

15:50 – 15:55 Q&A

15:55 – 16:05 How to avoid logistics fraud: track and trace
Genevieve Leveille, CEO, Agriledger (UK)

16:05 – 16:30 Panel discussion

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Wednesday, 18 November 2020

13:00 – 14:00 City Farming – Part One
Is city farming an answer to supplying locked down cities with fresh vegetables?

13:00 – 13:05 State of #HORTITECH in vertical farming
Introduction on the development and use of city farming.
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

13:05 – 13:20 Vertical farming: a European perspective
Is Vertical farming an alternative for local, green, growing in European cities? What is needed to get there?
Ard van de Kreeke, CEO, Growx (Netherlands)

13:20 – 13:35 Urban farming: reshaping the food landscape in a city state
What is the impact of and opportunities for urban farming in cities like Singapore?
Grace Lim, Director, Urban Farming Partners (Singapore)

13:35 – 13:50 Which crop is next?
Which crops are ready for vertical farming? What's next after leafy greens?
Friso Klok, Chain & Area Manager South East Asia, Rijk Zwaan Vietnam (Vietnam)

14:00 – 15:00 City Farming – Part Two
How is the vertical farming business developing?

14:00 – 14:05 State of #HORTITECH in city farming: what’s next?
Re-opening of the programme and reflection on part one.
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

14:05 – 14:20 The city is our farm
From start-up towards scale-ups … there are over 950 vertical farms around the globe. Cloud farming is catching on as a global farming concept.
Martin Weber, Partner & Senior Vice President, Global Business Development, Infarm (Germany)

14:20 – 14:35 From concept to added value business model
Precede was one of the first vertical farms to start up in Asia. It shows that growing is not the only issue but also the market development of the unique products.
Professor Jasper den Besten, Partner, Precede (Singapore)

14:35 – 14:50 Panel discussion with speakers
Closing panel discussion and reflections.

Thursday, 19 November 2020

13:00 – 14:00 Autonomous growing
Can autonomous growing secure the right conditions without staff visiting the crop?

13:00 – 13:05 State of #HORTITECH in autonomous growing
Introduction on the development and use of autonomous growing.
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

13:05 – 13:20 Growing in the cloud
Growing in the cloud is a major opportunity for sustainable crop production. But it needs a marriage of plant biology, data science and cutting-edge technology.
Darryn Keiller, CEO, Autogrow (New Zealand)

13:20 – 13:35 Towards a data-driven smart greenhouse
Autonomous growing starts with crop and climate data. But where do we stand with low- and high-tech greenhouses?
Bram Koppert, General Manager Asia, Priva Horticulture Global (China)

14:00 – 15:00 Robot Harvesting

14:00 – 14:05 State of #HORTITECH in robot harvesting
Introduction on the development and use of a robotic harvesting
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

14:05 – 14:20Robotics; opportunity for softfruit?
Robotic harvesting is a dream for every grower but is possible for softfruits such as raspberries? Yes, it is.
Rui Andres, CEO, Fieldwork Robotics (UK)

14:20 – 14:35 Robotics to the next level?
How can the integration of robotics in next-gen growing systems be a success?
Haruhiko Kato & Edwin Vanlaerhoven, Denso Agritech Solutions (Japan))/Certhon Aichi (Japan)/Poeldijk (Netherlands)

14:35 – 14:50 Panel discussion with speakers
Closing panel discussion and reflections.

Friday, 20 November 2020

13:00 – 14:00 Interoperable data driven supply chains

13:00 – 13:05 State of #HORTITECH in interoperable data driven supply chains
Introduction on interoperable data driven supply chains.
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

13:05 – 13:20 Data for gaining consumer trust
How to amplify the producer's story by reimagining the consumer-producer relationship.
Joseph Mark Buhl, Director of Business Development, Co-Founder, Purechex (USA)

13:20 – 13:35 Digital Supply Chain is on
A look at how Blockchain, IoT and AI can digitise the agri-food supply chain, providing end-to-end visibility for global fresh produce industry.
Adrian Teo, COO, Dimunto (Singapore)

13:35 – 13:50 Data as a strategy
Through blockchain technology, each piece of fruit in Jupiter Group’s core range will have an independent digital identity.
Yvonne Tweddle, Managing Director, Jupiter Group (UK)

14:00 – 15:00 SMART post-harvest horticulture opportunities

Dutch ASEAN-5 roundtable
Special event hosted by the Netherlands; sponsor of Smart Horticulture Asia

14:00 – 14:05 Opening
Harrij Schmeitz (Chairman, SHA), Managing Director & Owner, Technology Pull s-Hertogenbosch (Netherlands)

14:05 – 14:20 A national foodwaste strategy; the Dutch approach
The foundation United against Food Loss and Waste (Samen tegen Voedselverspilling) is a national platform developing an ecosystem to realise Sustainable Development Goal 12.3, reducing foodwaste in the Netherlands by 50 per cent by 2030.
Toine Timmermans, Managing Director, Samen tegen Voedselverspilling (Netherlands)

14:20 – 14:40 Opportunities for Smart Post Harvest
Perspectives on how post-harvest losses can be improved by technical, system or social innovation.
V. Monster, Managing Director, Liquidseal (Netherlands)
E. Westra, Programmmanager Post Harvest Quality, Wageningen University & Research (Netherlands)
K. Rijnhout, CEO, Jaguar (Netherlands)

14:40 – 14:50 Panel discussion with speakers
What are the biggest challenges to getting our fresh food from the fields to the stomach?

14:50 – 15:00 Q&A with the participants online