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Review 2018


ASIA FRUIT LOGISTICA, Asia’s only dedicated fresh fruit and vegetable trade show, celebrated its tenth anniversary last week with record visitor numbers.

Some 13,500 trade visitors poured through the doors of Hong Kong’s AsiaWorld-Expo Center on 5-7 September, marking a healthy increase in attendance on last year’s edition.

The vast majority (90 per cent) of trade visitors confirmed a positive impression of this year’s trade show, according to visitor survey results. The results also confirmed the high quality of trade visitors, with 89 per cent holding leading management positions in their companies, and 87 per cent closely involved in the purchasing and procurement decision-making process.

What our Visitors thought about last years event:

Download Visitor Summary 2018 (PDF, 730.0 kB)


Visitors found an exhibition that had expanded again, with overall floor space growing by 10 per cent on last year’s edition. Exhibitor numbers saw a further increase to 826 companies representing 46 different countries and all continents. The number of national pavilions also increased this year, with some 27 countries featured.

Close to half of all exhibitors at ASIA FRUIT LOGISTICA came from Asia and Oceania. Europe accounted for 23 per cent of exhibitors, followed by the Americas with 16 per cent, and the Middle East and Africa (12 per cent).

While China remained the single-largest exhibiting country, Asian supplying nations such as Korea, the Philippines and Indonesia stepped up their presence.
South Africa, Canada and the UK also enlarged their presence significantly, while Algeria, Azerbaijan and Serbia exhibited for the first time.

ASIA FRUIT LOGISTICA also attracted new exhibitors from the logistics, machinery and technology sectors, underlining the crucial role of such supply chain partners and service providers for the business moving forward.

What our Exhibitors thought about last years event:

Download Exhibitor Summary 2018 (PDF, 595.9 kB)

ASIA FRUIT AWARDS: celebrating excellence

Presented by Asiafruit Magazine and ASIA FRUIT LOGISTICA to celebrate excellence in Asia’s fresh produce business, the ASIA FRUIT AWARDS recognise Asia’s best companies in the fields of marketing, importing and produce retailing.

Read more and find out about the Winner ...

Event Programme

The exhibition formed the core of ASIA FRUIT LOGISTICA’s Perishable Business Week in Hong Kong, which also featured a rich programme of conference events running from Tuesday to Friday. “Our Perishable Business Week provided visitors and exhibitors with a wide range of content and a first-rate opportunity to gain industry insights and network across the whole value chain,” said Wollbold.

ASIAFRUIT CONGRESS celebrates 20 years in style

Taking place the day before ASIA FRUIT LOGISTICA, ASIAFRUIT CONGRESS celebrated its 20th anniversary with a bumper crowd. More than 450 delegates from 41 different countries attended Asia’s premier conference event on 4 September, marking a 20 per cent increase on last year’s edition, and a record number since the event moved to AsiaWorld-Expo in 2012.

ASIAFRUIT CONGRESS kicked off with a look back on two decades of change in Asia’s fresh produce business with an expert panel including ANZ Bank’s Patrick Vizzone, Noel Shield of Joy Wing Mau Asia Holdings and Stemilt’s Bill Young. The diverse programme also covered current and future trends, from supplying Asia’s retail market of the future, to new opportunities in markets such as India, Indonesia and Korea. Read more...

Delegates to ASIAFRUIT CONGRESS received the first copies of the ASIAFRUIT CONGRESS STATISTICS HANDBOOK. The unique statistical guide to Asia’s fresh fruit and vegetable business covers 11 different markets and this year’s edition featured analysis of the volumes of fruit imported by each market compared with 20 years ago when ASIAFRUIT CONGRESS launched. To access a digital version of the ASIAFRUIT CONGRESS STATISTICS HANDBOOK, go to statshandbook2018.

More information opportunities on the show-floor

Taking place on the show floor, the Hall Forums were free to attend for all visitors, and provided valuable information and takeaways on a range of subjects.

More than 10 per cent of all trade visitors to ASIA FRUIT LOGISTICA attended the Hall Forums. Sessions on packaging, cold chain investments and blockchain attracted the highest numbers.

Hall Forum One – the Asiafruit Business Forum– featured daily sessions offering practical ideas and solutions for better fresh produce marketing and business management.

Hall Forum Two turned the spotlight on the worlds of hi-tech and logistics. Each morning, COOL LOGISTICS ASIAoffered a programme of workshops on perishable logistics and cold chain management. Each afternoon, the focus switched to hi-tech horticulture with SMART HORTICULTURE ASIA, which explored the latest disruptive technology and digitisation.

MEDIA STUDIO adds new dimension
New for this year, the MEDIA STUDIO ASIA FRUIT LOGISTICA added a fresh dimension to the show, featuring quick-fire interviews on the show floor with key industry figures on a range of exciting developments and innovations.

“With a clear focus on quality content and commercial engagements, we are pleased to have captured key voices from the trade in the MEDIA STUDIO videos. Videos are available onlinefor those who were too busy on the trade show floor, or unable to join this year’s edition,” said Wollbold. “We invite everyone to see more at the ASIA FRUIT LOGISTICA YouTube channel and to stay connected with us onLinkedIn.”