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Review 2019


ASIA FRUIT LOGISTICA 2019 defied difficult circumstances in Hong Kong to deliver a show characterised by high-quality visitors and exceptional business opportunities.

Attendance was inevitably impacted somewhat by recent unrest in Hong Kong, but visitor numbers exceeded expectations, reaching 90 per cent of 2018 levels. More than 12,000 trade professionals from all over the world made the most of the opportunities to meet and do business with over 800 exhibitors from more than 40 countries at ASIA FRUIT LOGISTICA, which took place on 4-6 September at AsiaWorld-Expo.

What our Visitors thought about last years event:

Download Visitor Summary (PDF, 898.1 kB)


Quality has always defined the success of ASIA FRUIT LOGISTICA, this year perhaps more than ever. A high percentage of exhibitors were pleasantly surprised by attendance levels, and remarked on the concentration of serious buyers and high-quality visitors at the event, providing first-rate opportunities to hold productive meetings and do business.

Exhibitor numbers remained strong, with some 810 exhibitors presenting a wide range of products and services from around the world, and from every step of the supply chain. The overwhelming majority of registered exhibitors (96 per cent) retained their presence at the show, with exhibition space even recording a small increase.

What our Exhibitors thought about last years event:

Download Exhibitor Summary (PDF, 768.7 kB)

ASIA FRUIT AWARDS: celebrating excellence

Presented by Asiafruit Magazine and ASIA FRUIT LOGISTICA to celebrate excellence in Asia’s fresh produce business, the ASIA FRUIT AWARDS recognise Asia’s best companies in the fields of marketing, importing and produce retailing.

Read more and find out about the Winner ...

Event Programme


ASIA FRUIT LOGISTICA’s business week got off on a strong footing at ASIAFRUIT CONGRESS, Asia’s premier fresh produce conference event on 3 September. Held the day before ASIA FRUIT LOGISTICA at the same venue, ASIAFRUIT CONGRESS delivered a big picture view of the key changes and developments across production, marketing and trade in Asia’s fast-moving fresh produce markets.

A wide range of expert insights on future trends were shared by high-profile speakers such as Harry Debney, CEO of leading Australian fresh produce group Costa, Raymond Yeung, chief China economist for ANZ Bank, and Jason Zhang, president of major Chinese distributor Joy Wing Mau. Afternoon workshop sessions spotlighted exciting growth areas of the business, including the role of intellectual property varieties, Spain’s emergence as a supplier to Asia, brand localisation, Asia’s booming cherry market, and the growing influence of e-commerce and New Retail on South-East Asia’s grocery market.

Delegates to ASIAFRUIT CONGRESS received the first copies of the 2019 ASIAFRUIT CONGRESS STATISTICS HANDBOOK. The unique statistical guide to Asia’s fresh fruit and vegetable business covers 12 different markets, and features Vietnam for the first time this year, as well as a global fruit map displaying the main trade lanes for fresh fruit imports to Asia.

More information here:

Hall Forums provide information hub

Information opportunities did not stop at ASIAFRUIT CONGRESS, with visitors to ASIA FRUIT LOGSITICA able to gain valuable takeaways and practical solutions on a range of subjects at a series of free-to-attend Hall Forums.

At Hall Forum 1, ASIAFRUIT BUSINESS FORUM offered sessions on the hour from 11am each day. From the advantages of packhouse automation to the rising marketing power of influencers, these sessions provided visitors with a wide range of practical advice for managing their fresh produce businesses.

Each morning at Hall Forum 2, SMART HORTICULTURE ASIAexplored the rising influence of digitalisation and disruptive technology in the fresh produce industry. The attention turned to cold chain management and transport systems each afternoon at Hall Forum 2, where COOL LOGISTICS ASIA took centre stage.

The Hall Forums attracted a collective audience of 1,300 attendees over the course of the three days, covering a wide range of subjects, including sustainable packaging, artificial intelligence, and the growing influence of e-commerce on perishable logistics.

In addition to the Hall Forums, two events took place alongside ASIA FRUIT LOGISTICA for the first time this year. The 12th International Frutic symposium was held in conjunction with ASIA FRUIT LOGISTICA, bringing together academic scientists and fresh produce industry professionals for technical discussions covering innovations, new technologies and research required to promote the supply of safe, high-quality fresh fruit and vegetables.

Global Women Fresh

The newly created networking platform for women in the international fresh produce industry, also held its first meeting at ASIA FRUIT LOGISTICA, following the success of the non-profit organisation’s inaugural event at this year’s FRUIT LOGISTICA trade fair in Berlin. Global Produce Events also hosted the 2nd Chinese Business Leaders Breakfast together with Fruitnet Media International on the second day of the show (5 September).