Willem Kokkeel has started his consultancy company Eurasia Connection in 2010, making use of the knowhow and networks he has build up over many years in the fresh produce business.
Willem has worked in various companies in the banana industry in Germany and the Netherlands. After his leave from Atlanta/Univeg he started his own importation company Jin-Jin, dealing with fruits from Asia directly to retailers throughout Europe. Willem sold Jin-Jin in 2010, to start Eurasia Connection.
Since 2012 Eurasia-Connection has been actively involved in initiating InnoFresh – a grower and marketer of kiwi berries in Yaan, China. InnoFresh now has around 20 hectares of kiwi berries in Yaan – InnoFresh also has around 80 hectares of kiwi berries contractually committed with various growers in several farms in different regions all over China. InnoFresh will market all their kiwi berries under the Mei-Mei brand.