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Alfred Cheung

Alfred has extensive experience in container transportation, port development, logis-tics planning, IT applications, human resources and cold-chain management through-out his affiliation with the shipping industry for the past 3 decades. Currently, he is a council member serving both The Japan Society of Hong Kong, The Japan Hong Kong Society in Tokyo and also serves as vice-chairman of Japan Kochi Hong Kong Society. Alfred has also been appointed as external advisor to Open Univesity University in Hong Kong and adjunct professor of The City University of Hong Kong. d is regularly invited to professionals forums and universities as keynote speaker on topics related reefer logistics, supply-chain management, human resources and re-lated topics. He is now also the advisor of Tsuruga Port, Brand Ambassador of Fukui Prefecture in Japan, MICE Ambassador of Fukuoka City,Japan and has recently be-come Reefer Ambassador of the OceanX Alliance.
Alfred is formerly the Director of Reefer trade at OOCL headquarters and Managing Director of OOCL Japan. From January 2008 till June 2010 Alfred served as Managing Director of ZIM Integrated Shipping Services Limited in Japan.
Together with University researchers and logistics professionals, Alfred has formed an organization to promote more efficient logistics transportation through the application of RFID, Blockchain, 5G wireless communication, AR/VR/MR applications, IoT tech-nology to achieve total traceability, transparency, and yield optimization dedicated to a better environment for everybody.

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Alfred Cheung
JC Food Republic Company Limited, China