Manuel Madrid has 25 years´ experience handling fresh produce spanning everything from new product development and market introduction of fruits and vegetables, evaluation and improvement of the fresh produce value chain in more than 50 countries and developing technology for fruit quality improvement, including harvest, packaging, cold storage and ripening.
He has extensive experience in tropical crops (banana, pineapple, mango, and papaya), vegetable crops (tomato, melon, watermelon, pepper, salads) and berries (strawberries, raspberries, blackberries, blueberries). He has conducted development projects in North and South Europe, North Africa (Morocco, Tunisia, Egypt), South America (Colombia, Brazil, Chile, Ecuador, Peru), Central America ( Costa Rica, Guatemala, Honduras, Panama) USA, México, Russia and Turkey.
Mr Madrid has an MSc in Horticulture from University of California, Davis, USA and MSc Agricultural Engineering, Polytechnic University, Valencia, Spain, a doctorate in Business Administration from Bradford University, UK, and an MBA from IMD (Institute for Management Development), Lausanne, Switzerland
Prior to forming his own company, he was managing director at Driscolls European Genetics; Research Director, SanLucar Group; Director, Business Development, Syngenta Seeds Vegetables Europe; Director of Research, Chiquita Brands Latin America, in Costa Rica.
Fruit Profits, Spain