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Events 2019

FRUTIC Registration open now

Innovations in Pre- and Postharvest Supply Chain of Fresh Produce

The 12th international FRUTIC Symposium 2019 will be held at

AsiaWorld-Expo, Hong Kong

September 04, 2019
9:00 am to 6:00 pm

Register now

FRUTIC Symposium 2019

FRUTIC provides the platform for research network on emerging technologies or current issues in the industry. Topics capture technology advancement in production, harvest, postharvest, distribution and quality control of fruit, nut, and vegetables. This event is to provide a concerted platform that brings together academic scientists and all the role players from fresh produce industry, to interact with each other for the purpose of information dissemination, sharing practical experience and developing road maps for the most effective way to reach the common goals.

The first conference took place in Israel 1983, followed by USA, Spain, Japan, France, Germany, Italy and Chile. Two times FRUTIC took place in cooperation with FRUIT LOGISTICA in Berlin, Germany. The 12th international FRUTIC Symposium 2019 will be held at ASIA FRUIT LOGISTICA, in Hong Kong.

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Asiafruit Congress

3 September 2019
9h00 - 17h00
Level 2

Buy your ticket here!
View the programme of 2019 here

Asiafruit Business Forum

Hall Forum 1
4-6 September 2019

Free for visitors and exhibitors

View the programme of 2019 below

Cool Logistics Asia

Hall Forum 2
4-6 September 2019

daily morning sessions

Free for visitors and exhibitors

View the programme of 2019 below

Smart Horticulture Asia

Hall Forum 2
4-6 September 2019

daily afternoon sessions

Free for visitors and exhibitors

View the programme of 2019 below

Events 2019

Asiafruit Business Forum

Cool Logistics Asia

Smart Horticulture Asia


The Asiafruit Business Forum at ASIA FRUIT LOGISTICA features daily showfloor workshops with practical ideas and solutions for better produce marketing.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019

DAY ONE: People & Production

The supply chain starts with production and is powered by people. We look at the keys to business success through investments in your two most important resources, your staff and your product.

11:00 People power: the value of investing in your team

12:00 Succession planning: carrying on your company’s legacy

13:00 Women of the produce world

14: 00 Smart breeding: technology powers varietal development

15:00 Production goes global: new models delivering higher value worldwide

Thursday, 5 September 2019

DAY TWO: Packaging & Grading

From the War on Waste to high-tech solutions for packing and shipping your produce, the evolution of the post-harvest sector is one of the hottest topics in fresh produce. We spotlight some the leading products, services and trends from this sector.

11:00 Going green: sustainable packaging solutions for fresh produce

12:00 Home service: localising after-market service for your installation

13:00 Long and strong: innovations for long-haul exports

14:00 Closing the gap: Asia moves with packaging trends

15:00 The automation equation: labour saving vs initial outlay

Friday, 6 September 2019

DAY THREE: Marketing

What value does a premium product deliver if you don’t position it correctly? Marketing experts share their expertise and experience in bringing leading products and campaigns to market.

11:00 Big branding: fresh produce marketing hits the mainstream

12:00 Watch the gap: identifying a need for an innovative product

13:00 Colourful characters: bringing visually appealing marketing campaigns to life

14:00 Going the extra mile: creative ways to gain a point of difference


The 5th Cool Logistics Asia conference will be held alongside Asia Fruit Logistica in Hong Kong. The event will consist of a series of practical workshops including trend analyses, technical overviews and case studies in fresh produce logistics.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019


In 2019, overall ocean freight capacity is projected to increase by less than 3 per cent, but global trade is predicted to grow around 6 per cent. Will there be enough transport capacity including reefer containers for fresh produce? How is the airfreight sector positioning itself?

Chairman:  Alex von Stempel, Freshwater Logistics (UK)  


14:00 -14:25 Oceanfreight – the big picture
Thomas Eskesen, Eskesen Advisory (Denmark)

 14:25 - 14:50 Perishable logistics and air/ocean capacity challenges

 14:50 - 15:10Shipper’s demands
Rahul Bagde, Zespri (China)

15:10 -15:30 Refer container technology and its environmental impact
Mark Bennett, President, Sun Intermodal (UK)

15:30 -16:00 Discussion

Thursday, 5 September 2019


 The development of e-commerce forces perishable logistics service providers to come up with new solutions for bridging the gap between the digital and the physical world.

Chairman: Alex von Stempel, Freshwater Logistics (UK)

14:00 -14:20 E-commerce and logistics investment

14:20-14:40 Coldchain e-commerce analysis of market potential
Alfred Cheung, JC Food Republic (China)

14:40 – 15:00 Blockchain and coldchain
Barry Shalley, Reterms (Singapore)

15:20 -15:40 Africa: Smart mobile cold chain storage solutions for first and last mile applications
Juha Majuri, Vakava (Finland)

15:40-16:00 Discussion

Friday, 6 September 2019


Production without logistics is like clapping with one hand. Securing the future of the fresh produce industry needs requires an understanding of the fundamentals of perishable logistics, especially in new Asian growth markets.  

13:00 -13:25 South East Asia focus: ocean freight – transport solutions for bananas from the Philippines
Raul Saca, Maersk Line (USA)

13:25 - 13:45 South East Asia focus: airfreight – transport and logistics solutions for high value fresh produce
Chris Catto-Smith, Freshport Asia (Thailand)

13:45 - 14:10 Post-harvest for beginners: taking care of the fundamentals
Dr Manuel Madrid, Fruit Profits (Spain)

14:10 -14:30 First mile and last mile developments in new Asian markets

14:30 -15:00 Discussion


The third edition of Smart Horticulture Asia will be structured as an additional show floor-based forum for Information Management, Standards and Technology.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019 11:00 -13:30

High Tech for a SMART SUSTAINABLE supply chain

On day one of Smart Horticulture Asia 2019 we focus on the impact technology can have to make the supply chain and production more sustainable. Supply chain efficiency, less resources, circular production and less waste are issues were TECHNOLOGY can help fresh produce to fulfil the consumer demand for a healthy, durable and efficient fresh product.

Can SMART technology reduce waste in the fresh supply chain?
Are we able to improve resource efficiency in fresh produce by SMART technology?
Introduction H. Schmeitz , Chairman of Smart Horticulture Asia

Sustainable supply of fresh; a SMART supply chain challenge …

Rahul Bagde 瑞虎 Head of Supply Chain CHINA Zespri, Mount Maunganui, New Zealand

Sustainable crop production; a marriage with technology…

D. Keiller, CEO, Autogrow, Auckland, New Zealand

Can apps with services reduce fresh produce (food)waste ?

August de Vocht, Social Entrepeneur, NoFoodwasted, s-Hertogenbosch, Netherlands

Thursday, 5 September 2019

SMART MARKETING in a digital arena

Day 2 of Smart Horticulture Asia we focus on the impact the digital transformation has on the field of marketing and branding. Off-to-online, mobile, social media, new distribution channels and last but not least the use of voice has a great impact on the marketing of fresh produce. Technology is a part of the new strategy.

What's the impact of online for SMART marketing & packaging of fresh produce?
Can a fresh produce brand become a SMART platform brand?
Introduction H. Schmeitz , Chairman of Smart Horticulture Asia

Can fresh produce become a platform brand?

Jacquelien Brussee Postigo 寳奎琳, Vice General Manager, Labbrand, Shanghai, China

The impact of the digital arena on your product, brand & packaging?

Lisa Cork, Owner, Fresh Produce Marketing Ltd, New Zealand

Can technology improve product visibility?

Julian Sin, Senior Manager, Business Development, GS1 Hong Kong, Hong Kong

Friday, 6 September 2019

Artificial Intelligence for SMART PRODUCE

The last day of the 2019 edition of Smart Horticulture Asia we go in depth on the impact artificial intelligence has on all parts of the industry. From growing into trading. All kind of processes are hit by the use of Artificial Intelligence to operate and optimize processes and tasks.

Are we able to grow without the green fingers of a SMART grower?
Can artificial intellegence make our supply chain SMARTer ?
Introduction H. Schmeitz , Chairman of Smart Horticulture Asia

A.I. SMART Forecasting for Fresh Produce

Mihai Ciobanu, CEO, fresh4cast, London, United Kingdom

Autonomous growing; the SMART way of growing …

Aad van den Berg CEO Delhpy, Ronald Hoek, CEO Agro Energy, Croperators , Westland, Netherlands

Is the Avocado Farm of the Future a data driven farm?

Joseph Mark Buhl, Founder , Data Harvest, California, United States of America