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Events 2019

Asiafruit Congress

3 September 2019
9h00 - 17h00
Level 2
AsiaWorld-Expo

Buy your ticket here!
View the programme of 2019 here

Asiafruit Business Forum

Hall Forum 1
4-6 September 2019
daily
AsiaWorld-Expo

Free for visitors and exhibitors

View the programme of 2019 below

Cool Logistics Asia

Hall Forum 2
4-6 September 2019

daily afternoon sessions
AsiaWorld-Expo

Free for visitors and exhibitors

View the programme of 2019 below

Smart Horticulture Asia

Hall Forum 2
4-6 September 2019

daily morning sessions
AsiaWorld-Expo

Free for visitors and exhibitors

View the programme of 2019 below


FRUTIC Registration open now

Innovations in Pre- and Postharvest Supply Chain of Fresh Produce

The 12th international FRUTIC Symposium 2019 will be held at

ASIA FRUIT LOGISTICA
AsiaWorld-Expo, Hong Kong

September 04, 2019
9:00 am to 6:00 pm

Register now

FRUTIC Symposium 2019

FRUTIC provides the platform for research network on emerging technologies or current issues in the industry. Topics capture technology advancement in production, harvest, postharvest, distribution and quality control of fruit, nut, and vegetables. This event is to provide a concerted platform that brings together academic scientists and all the role players from fresh produce industry, to interact with each other for the purpose of information dissemination, sharing practical experience and developing road maps for the most effective way to reach the common goals.

The first conference took place in Israel 1983, followed by USA, Spain, Japan, France, Germany, Italy and Chile. Two times FRUTIC took place in cooperation with FRUIT LOGISTICA in Berlin, Germany. The 12th international FRUTIC Symposium 2019 will be held at ASIA FRUIT LOGISTICA, in Hong Kong.

More information ...


Events 2019

Asiafruit Business Forum

Cool Logistics Asia

Smart Horticulture Asia

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The Asiafruit Business Forum at ASIA FRUIT LOGISTICA features daily showfloor workshops with practical ideas and solutions for better produce marketing.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019

People & Production

The supply chain starts with production and is powered by people. We look at the keys to business success through investments in your two most important resources, your staff and your product.

11:00 Smart breeding: technology powers varietal development
Mallikarjun Mangrule, APAC Portfolio Manager for Cucurbit Crops, Syngenta (India)

12:00 Using digital fingerprints to build consumer trust in brands
Gavin Ger, Commercial Strategy Director, Laava (Australia)
Tristan Kitchener, Director, Kitchener Partners (Australia)

13:00 Women of the produce world: a look at Global Women Fresh
VivianeSchappo, Co-founder, Global Women Fresh (Chile)
Monica Bratuti, Co-founder, Global Women Fresh (Australia)
Julie Escobar, Co-founder, Global Women Fresh (US)
Susan Mugure, Agriculture Sector Specialist, UN SheTrades Initiative (USA)

14: 00 From Peru to the world: producer spotlight
Mario OcharanCasabona, Export Promotion Director, PromPeru (Peru)
Carlos Zamorano, General Manager, Provid (Peru)
Sergio del Castillo, Managing Director, Procitrus (Peru)

15:00 Production goes global: new models delivering higher value worldwide
Takanori Iitsuka, IP Manager, Nihon Agri (Japan)

Thursday, 5 September 2019

Packaging & Grading

From the War on Waste to high-tech solutions for packing and shipping your produce, the evolution of the post-harvest sector is one of the hottest topics in fresh produce. We spotlight some the leading products, services and trends from this sector.

11:00 Going green: sustainable packaging solutions for fresh produce
Gary Ward, Business Development Manager, Stepac (Israel)
Wil Murray, Senior Operations Director, Sinclair International (US)

12:00 Home service: localising after-market service for your installation
Ken Moynihan, CEO, Tomra Compac (New Zealand)

13:00 Long and strong: innovations for long-haul exports
Claudio Torrisi, Export Manager, Decco (Italy)

14:00 Closing the gap: Asia moves with packaging trends
Stephane Merit, International Business Development Manager, Laser Food (Spain)

15:00 The automation equation: labour saving vs initial outlay
Nour Abdrabbo, Commercial manager, Latin America Unitec (Chile)

Friday, 6 September 2019

Marketing

What value does a premium product deliver if you don’t position it correctly? Marketing experts share their expertise and experience in bringing leading products and campaigns to market.

11:00 EU fruits to China: unlocking new trade opportunities
Philippe Binard, General Delegate, Freshfel Europe
Mike Knowles, Editor, Eurofruit Magazine
Pedro Ferrández, Market Analyst, Spanish Institute for Foreign Trade (China)

12:00 Appealing activations: bringing innovative marketing to life
Cici Yang, Senior Director, Pagoda (China)

13:00 Big branding: fresh produce marketing hits the mainstream
Tarun Arora, Director, IG International (India)

14:00 Going the extra mile: creative ways to gain a point of difference
Swasti Adicita, Co-founder, Java Fresh (Indonesia)

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The 5th Cool Logistics Asia conference will be held alongside Asia Fruit Logistica in Hong Kong. The event will consist of a series of practical workshops including trend analyses, technical overviews and case studies in fresh produce logistics.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019

Supply and demand of transport capacity

In 2019, overall ocean freight capacity is projected to increase by less than 3 per cent, but global trade is predicted to grow around 6 per cent. Will there be enough transport capacity including reefer containers for fresh produce? How is the airfreight sector positioning itself?

Chairman: Alex von Stempel, Freshwater Logistics (UK)

14:00 -14:25 Oceanfreight – the big picture
Thomas Eskesen, Founder Eskesen Advisory (Denmark)

14:25 - 14:45 Perishable logistics and air/ocean capacity challenges
Erik Osinga, VP Global Head of Reefer Product, DHL Global Forwarding (USA)

14:45 -15:05 Reefer container technology and its environmental impact
Mark Bennett, President, Sun Intermodal (UK)

15:05 -15:40 Fresh Certification
Yvonne Ho, General Manager Hong Kong & Macao, International Air Transport Association, (China)

15:40-16:00 Discussion

Thursday, 5 September 2019

E-Commerce, investment and the coldchain

The development of e-commerce forces perishable logistics service providers to come up with new solutions for bridging the gap between the digital and the physical world.

Chairman: Alex von Stempel, Freshwater Logistics (UK)

14:00 -14:20 E-commerce and logistics investment
Brian Robertson, Vice President Emerson Commercial & Residential Solutions (USA)

14:20 – 14:40 Blockchain and coldchain
Gary Loh, Founder & Chairman, DiMuto (Singapore)

14:40-15:10 Coldchain e-commerce analysis of market potential
Alfred Cheung, Founder & Director, JC Food Republic (China)

15:10 -15:30 Smart mobile cold chain storage solutions for first and last mile applications
Juha Majuri, CCO Vakava (Finland)

15:30-16:00 Discussion

Friday, 6 September 2019

Logistics and regional growth

Production without logistics is like clapping with one hand. Securing the future of the fresh produce industry needs requires an understanding of the fundamentals of perishable logistics, especially in new Asian growth markets.

Chairman: Alex von Stempel, Freshwater Logistics (UK)

12:30 -13:00 Key trends in perishable cargo imports in Asia
Bharadwaj Bhuyan, Global Refrigerated & Special Cargo - Unit Head, Ocean Network Express (Japan)

13:00 -13:30 South East Asia focus: airfreight – transport and logistics solutions for high value fresh produce
Chris Catto-Smith, Managing Director Freshport Asia (Thailand)

13:30 - 14:00 Post-harvest for beginners: taking care of the fundamentals
Manuel Madrid, Managing Director, Fruit Profits (Spain)

14:00 -14:30 Discussion

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This edition of Smart Horticulture Asia will be structured as an additional show floor-based forum for Information Management, Standards and Technology.

  • Participation is free for all visitors and exhibitors.
  • Simultaneous translation English - Mandarin - Japanese - Korean

Wednesday, 4 September 2019

High Tech for a SMART SUSTAINABLE supply chain

A look at the impact technology can have to make the supply chain and production more sustainable. Supply chain efficiency, less resources, circular production and less waste are issues where technology can help fresh produce to fulfil consumer demand for a healthy, durable and efficient fresh product.

Chairman
Harrij Schmeitz, Smart Horticulture Asia (Netherlands)

11:00 - 11:25 State of the industry - Smart Tech in horticulture
Harrij Schmeitz, Managing Director, Technology Pull (Netherlands)

11:25 - 12:05 Sustainable crop production: a marriage with technology
Darryn Keiller, CEO, Autogrow (New Zealand)

12:05 - 12:45 Can apps with services reduce fresh produce (food)waste?
August de Vocht, Social Entrepeneur, NoFoodwasted (Netherlands)

12:45 - 13:25 Can novel technologies and growing sciences help gain trust and increase consumption of sustainably grown Fresh Produce?
Bruno Libbrecht, Global Produce Business Insights Lead, Bayer Crop Science (USA)

Thursday, 5 September 2019

SMART marketing in a digital arena

We focus on the impact digital transformation has had on the field of marketing and branding. Off-to-online, mobile, social media, new distribution channels and the use of voice all have a great impact on the marketing of fresh produce. Technology is part of the new strategy.

Chairman
Harrij Schmeitz, Smart Horticulture Asia (Netherlands)

11:00 - 11:40 The impact of the digital arena on your product, brand & packaging?
Lisa Cork, Owner, Fresh Produce Marketing Ltd, (New Zealand)

11:40 - 12:20 Can fresh produce become a platform brand?
Jacquelien Brussee Postigo, Vice General Manager Labbrand (China)

12:20-13:00 Can technology improve product visibility?
Julian Sin, Senior Manager, Business Development, GS1 Hong Kong (Hong Kong)

13:00-13:15 Discussion The prisoners dilemma in Smart tech for Horti
Discussion with the speakers and the participants on the fact the industry needs technology to get more sustainable etc. but the consumer want an authentic, traditionally grown product.

Friday, 6 September 2019

Artificial Intelligence for SMART PRODUCE

On the last day of the 2019 edition of Smart Horticulture Asia we go in depth on the impact artificial intelligence (AI) has on all parts of the industry. From growing to trading, all processes are influenced by the use of AI to operate and optimise processes and tasks.

Chairman
Harrij Schmeitz, Smart Horticulture Asia (Netherlands)

11:00 - 11:30 A.I. SMART Forecasting for Fresh Produce
Mihai Ciobanu, CEO, fresh4cast (UK)

11:30 - 12:00 Autonomous growing; the SMART way of growing
Ronald Hoek, CEO Agro Energy (Netherlands)

12:00-12:15 Discussion Tech for Crops or Crops for Tech?
Discussion on the question how smart technology will change the cultivation and if there is an impact of smart tech like robots on the way we grow Crops.