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A Strong Dutch Collective Showcasing Fresh Excellence at AISA FRUIT LOGISTICA 2026At Asia Fruit Logistica 2026, a powerful Dutch collective brings together leading expertise from across the fresh produce value chain. Representing innovation, quality, and collaboration, the group includes FruitMasters, The Fruit Republic, Xenia, Aweta, BG Industrial Doors, Frigotec, Salco and Greefa. Together, they present a unified vision: delivering premium fresh products supported by cutting-edge technology and efficient logistics. Showcasing Innovation in Fresh ProduceThe collective places a clear emphasis on fresh, high-quality fruit tailored to the evolving demands of Asian consumers. Visitors can expect a vibrant showcase of European apples, pears and berries, with a strong focus on consistency, taste, and sustainability. In addition, the collective will also highlight other fruits, such as pomelos, seedless limes and dragon fruits. Supporting these premium fruit offerings is a strong focus on technological innovation. Advanced sorting and grading technologies from Aweta and Greefa demonstrate how precision and data-driven solutions can enhance product quality and reduce waste. BG Industrial Doors focuses on high-performance door systems designed for temperature-controlled environments. In close collaboration with Frigotec, the company showcases integrated solutions that optimize cold storage efficiency, minimize energy loss, and safeguard product freshness throughout handling and storage processes. These solutions are increasingly vital for long-distance export markets such as Asia. Key Developments Across the CollectiveOver the past year, the participating companies have made significant progress in sustainability, digitalization and market expansion. What sets this collective of the Netherlands apart is its integrated approach: combining premium fresh produce with world-class technology and logistics expertise. By working together, these companies offer a comprehensive solution—from orchard to consumer—tailored to the dynamic Asian market. At Asia Fruit Logistica 2026, their message is clear: the future of fresh lies in collaboration, innovation, and an unwavering commitment to quality. For more information about the Dutch collective, please contact Muriel Halling at info@hollandfreshgroup.com Meet the Dutch Pavilion at AFL 2026Visit the Dutch Pavilion at the entrance of Hall 3D and discover how Dutch innovation is shaping the future of fresh produce.
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