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ASIA FRUIT LOGISTICA CHINA MEET UP welcomes growing international participationVisitors from across the world sign up for China-focused extension of ASIA FRUIT LOGISTICA. Join the Study Tour and Premium Buyer Programme while spaces last. CHINA MEET UP 2025, the official mainland China-focused extension of ASIA FRUIT LOGISTICA, returns to Guangzhou on 8–9 September 2025 with strong momentum and broader global participation. he two-day business expo and conference is complemented by an exclusive China Study Tour and the first-ever AFL Fresh Produce Golf Cup.
Building on its successful 2024 debut, the CHINA MEET UP has already attracted wide international participation from countries across Asia, Europe, Latin America, and Africa. Visitors are confirmed from Chile, Peru, Ecuador, the UK, France, New Zealand, Saudi Arabia, Singapore, Malaysia, Indonesia, Vietnam, India, Pakistan, Bangladesh, Senegal, Cameroon, and across the Greater China region (mainland China, Hong Kong and Taiwan). Unmissable tour to mainland ChinaAs part of the CHINA MEET UP, this year’s China Study Tour begins on 6 September right after ASIA FRUIT LOGISTICA, offering exclusive access to the operations of leading players across China’s fresh produce supply chain.
Delegates will first enjoy a tour to Sam’s Club’s Futian store in Shenzhen. Opened in 1996, the Futian branch was one of Sam’s Club’s earliest outlets in mainland China. The tour offers a unique opportunity to learn how businesses can collaborate with Sam’s Club, including insights into its procurement practices, partnership models, and key criteria for selecting suppliers. Delegates will then visit leading distributor Joy Wing Mau (JWM) to learn about the development of China’s fruit industry and supply chain. The tour includes JWM’s headquarter in Shenzhen, where participants can explore its advanced cold chain logistics operations – featuring Asia's first fully-automated professional smart cold storage facility for fruits and vegetables. The tour also includes a special visit to Guangzhou Jiangnan Market, the largest wholesale hub in Guangzhou for premium domestic and imported fruits. With over two decades of development, the market plays a critical role as a distribution centre for the Greater Bay Area, driving both domestic and international fruit trade. Places on the tour are limited. Registrations are already in full swing, with trade professionals confirmed to participate from all over the world, including Ecuador, Chile, Peru, Taiwan, New Zealand, Indonesia, Saudi Arabia, the UK, Argentina and more. Register your interest while you can! Find out more here: CHINA MEET UP Connect with peers at the first-ever AFL Fresh Produce Reemoon Golf CupPresented by Reemoon and supported by platinum sponsor Gold Anda and gold sponsor Zespri, the AFL Fresh Produce Reemoon Golf Cup 2025 will be held alongside the CHINA STUDY TOUR and CHINA MEET UP – offering a unique opportunity to mix business with leisure in an exclusive, relaxed environment. This premier golf tournament brings together top executives from across the fresh produce supply chain, including leading brands, importers, exporters, and industry decision-makers. It’s more than just a game – it’s a chance to build relationships, spark conversations, and create valuable connections on and off the course. Find out more here: CHINA MEET UP Premium Buyer ProgrammeTo maximise value for professional buyers, CHINA MEET UP 2025 has introduced the Premium Buyer Pass, offering an exclusive suite of benefits. The pass includes two-day access to CHINA MEET UP 2025 in Guangzhou; a VIP invitation to the Dinner Reception on 8 September, bringing together over 400 top global fresh produce delegates and executives; and tailored match-making sessions, where buyers meet pre-matched exhibitors in focused ten-minute sessions. It also includes three-day access to ASIA FRUIT LOGISTICA 2025 in Hong Kong (3-5 September), including entry to the Premium Buyer’s Lounge. Find out more here: CHINA MEET UP Visitor registration is now openVisitor registration is now open for the CHINA MEET UP 2025 and its related events, including the China Study Tour and the AFL Fresh Produce Reemoon Golf Cup. For visitor registration, please check: Visitor registration Exhibitors at ASIA FRUIT LOGISTICA 2025 are eligible for a 15 per cent discount, and customised country packages are available for international participants. With limited spots available, early registration is encouraged. For more information on the CHINA MEET UP, visit: China Meet-Up 2025 | Asia Fruit Logistica About ASIA FRUIT LOGISTICAASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 18th edition of ASIA FRUIT LOGISTICA takes place on 3-5 September 2025 at AsiaWorld-Expo in Hong Kong. ASIAFRUIT KNOWLEDGE CENTRE is the new content hub at ASIA FRUIT LOGISTICA powered by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s exclusive Knowledge Partner. ASIAFRUIT KNOWLEDGE CENTRE is headlined by ASIAFRUIT CONGRESS, together with ASIAFRUIT BUSINESS FORUM and ASIAFRUIT SHOWCASE. ASIA FRUIT LOGISTICA’s series of Meet Ups offers unique opportunities to deep dive and engage with partners in the selected key markets, such as Bangkok with a focus on ASEAN, Guangzhou, which spotlights the China market and Peru, that bridges Latam with Asia and beyond. |
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Media contact: Management: David Axiotis Further information:
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