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Review 2017 - update coming soon


ASIA FRUIT LOGISTICA, Asia’s only dedicated fresh fruit and vegetable trade show, celebrated its tenth anniversary last week with record visitor numbers.

More than 13,000 high-quality buyers and trade visitors from 76 different countries attended ASIA FRUIT LOGISTICA 2017 at AsiaWorld-Expo.

The visitor numbers marked a 16 per cent increase on last year’s event, and confirmed ASIA FRUIT LOGISTICA’s status as Asia’s fresh fruit and vegetable hub.

“We are delighted with this year’s attendance to ASIA FRUIT LOGISTICA,” said Wilfried Wollbold, commercial director of event organiser Global Produce Events. “The results underline ASIA FRUIT LOGISTICA’s position as the unique pan-Asia event for this business, and also the growing global interest in Asia from leading buyers and suppliers.”

What our Visitors thought about last years event:

Download Visitor Summary 2017 (PDF, 267.0 kB)


Visitors to ASIA FRUIT LOGISTICA found a show that had expanded by almost a third compared with last year’s event in terms of exhibition space.

Altogether, some 813 companies from 43 different countries exhibited their products and services at the trade fair, an increase of more than 140 on the 2016 edition.

What our Exhibitors thought about last years event:

Download Exhibitor Summary 2017 (PDF, 134.6 kB)

ASIA FRUIT AWARDS: celebrating excellence

Presented by Asiafruit Magazine and ASIA FRUIT LOGISTICA to celebrate excellence in Asia’s fresh produce business, the ASIA FRUIT AWARDS recognise Asia’s best companies in the fields of marketing, importing and produce retailing.

Major apple and pear cooperative Belgian Fruit Valley won the Marketing Campaign of the Year for ‘Truval Pears’, a long-running campaign to develop new markets for a new product across Asia. Freshmart Singapore took out the Importer of the Year Award, while the Produce Retailer of the Year Award went to Alibaba-invested O2O retailer Hema Supermarket.

Read more and find out about the Winner 2017...

Event Programme

The exhibition formed the core of ASIA FRUIT LOGISTICA’s Perishable Business Week in Hong Kong, which also featured a rich programme of conference events running from Tuesday to Friday. “Our Perishable Business Week provided visitors and exhibitors with a wide range of content and a first-rate opportunity to gain industry insights and network across the whole value chain,” said Wollbold.

Asiafruit Congress

It all got under way with the ASIAFRUIT CONGRESS, Asia’s premier fresh produce conference event, which took place on Tuesday 5 September, the day before ASIA FRUIT LOGISTICA opened its doors. More than 400 high-level industry professionals from around 40 different countries attended the conference, which was addressed by expert speakers covering a range of hot topics.

ASIAFRUIT CONGRESS opened with a session exploring the rapidly changing food retail landscape in Asia. Shirley Zhu, who leads the South East Asia research programme for global food and grocery analyst IGD, provided a macro-view of the key trends in Asia’s food retail market. The session then zoomed in on the merging of online and offline (O2O) retail channels. ASIAFRUIT CONGRESS moderator Chris White interviewed Paul Sheh of Alibaba-backed O2O retailer Hema Supermarket, followed by Walmart China’s WinstoneChee and Sam’s Club China’s Yoep Man, about their respective strategies.

In the other general sessions at ASIAFRUIT CONGRESS, Zespri’s global marketing manager JiunnShih delivered a dynamic insight into consumer-centric fresh produce marketing, while Rabobank’s chief Asia-Pacific strategist Michael Every offered a thought-provoking perspective on the changing global trade landscape. Read more...

More information opportunities on the show-floor

Visitors to ASIA FRUIT LOGISTICA found plenty of information opportunities on the show-floor with two Hall Forums this year.

Hall Forum One – the Asiafruit Business Forum– offered practical workshops covering topical subjects in the fields of packaging, marketing, and production and trade.

Hall Forum Two turned the spotlight on the worlds of hi-tech and logistics. Each morning, SMART HORTICULTURE ASIA explored data management and disruptive technologies at different stages of the supply chain.
Each afternoon, COOL LOGISTICS ASIAoffered practical workshops on cold-chain management covering a range of issues, from the future of container shipping to exporting to Asia by air.