Focusing on Quality Vegetable Supply: Shandong Goodfarmer Baocai Food Co., Ltd. Brings Star Products to ASIA FRUIT LOGISTICA

As a key platform for exchange in Asia's fresh produce industry, Asia Fruit Logistica continues to bring together leading global companies, showcasing industry innovation and supply chain trends. At this year's show, Goodfarmer Group will present multiple business brands across several booths, demonstrating its comprehensive strength in fresh produce supply, brand building, and international trade. Among them, Shandong Goodfarmer Baocai Food Co., Ltd. will focus on high-quality vegetable supply, bringing a range of premium products to engage with industry partners from around the world and jointly explore new opportunities in branded vegetable development.

As consumer demand for healthy eating and premium ingredients continues to rise, the vegetable market is moving toward standardization, branding, and higher quality. From stable supply to product quality, and on to efficient distribution, a well-developed supply chain has become a key foundation for building competitive advantage in branded vegetables.

At this year's Asia Fruit Logistica, Shandong Goodfarmer Baocai Food Co., Ltd. will showcase a range of premium vegetable products, sharing its branded vegetable supply solutions with industry partners worldwide and offering consumers more fresh, high-quality, and safe choices.

01. A Full Value Chain Approach to a High-Quality Vegetable Supply System

Drawing on Goodfarmer Group's more than 20 years of experience in the fresh produce industry, Shandong Goodfarmer Baocai Food Co., Ltd. has continued to strengthen its full value chain — from origin and procurement to quality control and distribution — using standardized management and stable supply capacity to deliver higher-quality, safer vegetable products to the market.

The brand currently operates 30 distribution centers and over 100,000 supply bases, forming a nationwide warehousing and distribution network. It has partnered with major supermarket chains and leading online fresh produce platforms, building long-term collaborations with Sam's Club, Freshippo (Hema), Walmart, China Resources Vanguard, JD.com, Dingdong Maicai, Meituan Maicai, and many other channels, ensuring stable and efficient supply for both consumers and channel partners.

From carefully selected sources to final delivery, Shandong Goodfarmer Baocai Food Co., Ltd. remains committed to consistent quality, efficient supply, and reliable service, continuing to bring high-quality vegetables to more family tables.

02. Sweet Chestnut Pumpkin: Sweet, Soft, and Delivered Fresh

As one of Shandong Goodfarmer Baocai Food Co., Ltd.'s star products, the Sweet Chestnut Pumpkin has become a favorite on many consumers' tables thanks to its smooth, tender texture and naturally sweet flavor.

Booth: HALL3-3P02

Backed by a mature supply chain system, Shandong Goodfarmer Baocai Food Co., Ltd. carefully selects quality growing regions from the source and maintains standardized quality management, ensuring every pumpkin reaches the market at a consistent standard. From harvesting to sorting, packaging, and distribution, the entire process is efficiently connected to enable fast delivery nationwide while preserving maximum freshness.

Whether steamed, boiled, roasted, or made into snacks and desserts, the Sweet Chestnut Pumpkin delivers a naturally sweet flavor and soft, dense texture — meeting household consumption needs while also being widely favored by supermarkets, food service, and other channels.

03. Premium Garlic Rice: Consistent Quality, Reliable Supply

As one of Goodfarmer Group's core product categories, garlic has long been a key focus for the brand. Building on this foundation, Shandong Goodfarmer Baocai Food Co., Ltd. has further developed Garlic Rice as a signature product. Backed by an efficient global garlic supply system, Shandong Goodfarmer Baocai Food Co., Ltd. continues to provide the market with consistently high-quality, reliably supplied garlic products.

From source procurement to quality grading and warehousing/distribution, Shandong Goodfarmer Baocai Food Co., Ltd. has built a comprehensive supply chain management system, ensuring both product quality and supply efficiency. Its nationwide distribution network is able to meet the sourcing needs of supermarket retail, e-commerce platforms, food service, and other channels.

Consistent quality, sustained supply capacity, and a comprehensive service system have made Shandong Goodfarmer Baocai Food Co., Ltd. Garlic Rice not only a household staple but also a trusted partner of choice for channel customers across the board.

04. Meeting in Hong Kong: Opening a New Chapter in Quality Vegetable Cooperation

As a key platform for exchange in Asia's fresh produce industry, Asia Fruit Logistica continues to bring together leading global companies, driving industry cooperation and innovation.

At this year's show, Shandong Goodfarmer Baocai Food Co., Ltd. will bring Sweet Chestnut Pumpkin, garlic, Garlic Rice, and other quality vegetable products, sharing the results of its branded vegetable development with industry partners from around the world and exploring new opportunities in high-quality fresh produce supply.

Shandong Goodfarmer Baocai Food Co., Ltd.
Booth: Hall3-3P02