Hongsheng Greens: Winning Global Buyer Confidence Through Full-Chain Capability

As the global fresh produce trade continues to evolve, international buyers are no longer focused solely on the product itself. They are looking for stable supply chains, quality control, food safety assurance, and reliable year-round availability.

In response to this market shift, a growing number of Chinese agricultural enterprises are entering international markets with fully integrated value chains. Among them, Hongsheng Greens will showcase its end-to-end capabilities — spanning cultivation, processing and cold chain logistics — alongside a range of specialty vegetable products tailored for international markets at ASIA FRUIT LOGISTICA this year.

With nearly 30 years of experience in the vegetable industry, Hongsheng Greens specializes in high-quality vegetable cultivation, origin-based processing and global cold chain logistics, providing stable and efficient vegetable supply solutions to global retailers, foodservice operators and food processing clients.

Full-Chain Integration for Stable Supply

Founded in the early 1990s, Hongsheng Greens now comprises eight subsidiary companies with an annual vegetable production capacity of 89,000 tonnes.

Leveraging strategic production bases in Yunnan, Ningxia, Henan and other premium growing regions, the company operates and manages over 2,700 hectares (40,000 mu) of self-operated and cooperative farms. This enables year-round stable supply of more than 50 varieties of quality vegetables, supported by a fully integrated value chain covering cultivation, harvesting, origin-based processing, cold chain logistics, and final delivery.

In response to increasingly stringent international food safety requirements, Hongsheng Greens' core production bases and processing facilities have obtained certifications including BRCGS, HACCP and ChinaGAP, and are registered as approved vegetable suppliers to Hong Kong and Macau.

At the same time, with cumulative investment of over RMB 335 million in origin-based processing and logistics infrastructure — including vacuum pre-cooling and self-operated cold storage networks — the company is able to deliver vegetables from field to customer in as little as 36 hours, continually improving supply chain efficiency and product freshness.

Diverse Product Portfolio to Meet Global Procurement Needs

• Yunnan Plateau Vegetables: Natural Freshness from High-Altitude Regions

As one of Hongsheng Greens' flagship product lines, Yunnan Plateau Vegetables are grown in premium production areas across the Yunnan-Guizhou Plateau.

Benefiting from abundant sunlight, unique high-altitude conditions and superior irrigation, the plateau environment delivers vegetables with exceptional crispness and consistent quality performance.

Through standardized cultivation management and full-process quality control, Yunnan Plateau Vegetables meet the demands of premium retail and foodservice markets for high-quality, fresh produce.

• Ningxia Choy Sum: Nationally Certified Geographical Indication Quality

Another standout product — Ningxia Choy Sum — is grown in premium agricultural areas along the upper reaches of the Yellow River and has been awarded China's National Geographical Indication (GI) certification.

Supported by excellent local soil conditions and growing environment, Ningxia Choy Sum offers tender texture and distinctive flavor, earning strong recognition from consumers and buyers both domestically and internationally.

• Quick-Frozen Vegetables Series: Locking in Peak Freshness for Year-Round Supply

In addition to high-quality fresh vegetables, Hongsheng Greens will also showcase its advanced quick-frozen vegetable series.

Using Individually Quick Frozen (IQF) technology, vegetables are rapidly frozen at their peak harvest time to maximize retention of original taste and nutrition, providing global foodservice and industrial clients with season-independent, consistently high-quality product options.

Meet in Hong Kong to Explore the Future of Quality Vegetables

ASIA FRUIT LOGISTICA is committed to connecting stakeholders across the global fresh produce value chain, bringing together suppliers, buyers and industry partners from around the world to drive international trade cooperation and sector innovation.

At this year's exhibition, Hongsheng Greens will present its high-quality vegetable products and full-chain supply capabilities, engaging face-to-face with global buyers, distributors and partners to explore new collaboration opportunities.

Hongsheng Greens

📍 Booth: 5W32

We warmly invite you to visit the Hongsheng Greens booth to discover the latest innovations in modern Chinese agriculture, connect with industry professionals from around the world, and explore new opportunities in the fresh produce sector.