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Momentum builds for Asia Fruit LogisticaTop buyers and suppliers from more than 46 countries and regions preparing to attend Asia’s most important fruit and vegetable event. ASIA FRUIT LOGISTICA 2025 is just one month away and visitors around the world are preparing to do business at AsiaWorld-Expo in Hong Kong on 3–5 September. Asia’s must-attend event for the global fruit and vegetable business is set to draw in an increasingly international audience with exhibitors from 46 countries and regions, in addition to 26 national pavilions. ASIA FRUIT LOGISTICA continues to grow in relevance for new markets and businesses exemplified by the in-demand First Timer Pavilion. Created for companies debuting at ASIA FRUIT LOGISTICA, it offers a high-visibility platform to introduce their businesses. Organiser Global Produce Events said there has been strong interest in the Pavilion with fresh exhibitors quickly filling up the limited space and others already expressing interest for 2026.
This year’s cohort includes businesses from Lithuania – the first time the country has attended the event – together with India, Mexico, Morocco, US, Vietnam, Belgium and Kenya, Content programme comes togetherASIA FRUIT LOGISTICA is set to deliver a plethora of insights in ASIAFRUIT KNOWLEDGE CENTRE as part of its comprehensive content programme powered by the Knowledge Partner, Asiafruit Magazine. The ASIAFRUIT KNOWLEDGE CENTRE is the event’s content hub, hosted on the trade show floor and features three streams Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase.
The packed line-up of speakers includes Felipe Casanova (Copefrut) and retail executive Steve Quinn (Pivit Global) who will reflect on the evolution of Asia’s fresh produce trade. Pink Lady’s Jason Morris, Brendon Osborn of Heartland Fruit and Rochelle Bohm of CMI Orchards will talk apple marketing. A session on tropical fruits features insights from Carlo Magni (Forward Insight & Strategy), Kate James (Venture Fruit), and Siebe van Wijk (The Fruit Republic). Asiafruit Showcase hosts two new forums, the Frozen Fruit and Vegetables Forum on Day One and the Nuts and Dried Fruit Forum on Day Two. The sessions are followed by dedicated networking sessions, giving visitors direct access to expert insights and valuable connections in these fast-growing categories. View the full programme line-up in ASIAFRUIT KNOWLEDGE CENTRE, now live on the event website. Get your ticket and connect with key playersASIA FRUIT LOGISTICA’s Retailer’s Club is back again this year and will see top buyers from across Asia and the world take part. Suppliers can connect and network via curated matchmaking and speed dating services while retailers enjoy an exclusive lounge and meeting space. Make sure you don’t miss out on all the value on offer at ASIA FRUIT LOGISTICA in Hong Kong this September. Visitors who purchase their ticket today can save up to 40 per cent off the onsite rate and enjoy the valuable content in ASIAFRUIT KNOWLEDGE CENTRE for free. The show goes onVisitors who purchase their tickets now will also receive an invitation code to participate in the CHINA MEET UP 2025 in Guangzhou on 8-9 September. The CHINA MEET UP 2025, is the official mainland China-focused extension of ASIA FRUIT LOGISTICA. The two-day business expo and conference is complemented by an exclusive China Study Tour and the first-ever AFL Fresh Produce Golf Cup. Visitor registration is now open for the CHINA MEET UP 2025 and its related events, including the China Study Tour and the AFL Fresh Produce Reemoon Golf Cup. Visitors can register here. Following the CHINA MEET UP, a brand-new international event connecting Latin America’s fresh produce export trade with key buyers from Asia and around the world.
This year’s MEET UP series will conclude with the PERU MEET UP in Lima on 28-29 October 2025, organised by ASIA FRUIT LOGISTICA in partnership with FRUIT LOGISTICA and Fruitnet. About ASIA FRUIT LOGISTICAASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 18th edition of ASIA FRUIT LOGISTICA takes place on 3-5 September 2025 at AsiaWorld-Expo in Hong Kong. ASIAFRUIT KNOWLEDGE CENTRE is the brand-new content hub at ASIA FRUIT LOGISTICA powered by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s exclusive Knowledge Partner. ASIAFRUIT KNOWLEDGE CENTRE is headlined by ASIAFRUIT CONGRESS, together with ASIAFRUIT BUSINESS FORUM and ASIAFRUIT SHOWCASE. ASIA FRUIT LOGISTICA’s series of Meet Ups offers unique opportunities to deep dive and engage with partners in the selected key markets, such as Bangkok with a focus on ASEAN, Guangzhou, which spotlights the China market and Peru, that bridges Latam with Asia and beyond. |
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Media contact: Management: David Axiotis Further information:
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