Rooted in Quality, Exploring New Business Opportunities.
Dole Returns to Asia Fruit Logistica 2026.

Asia Fruit Logistica is Asia’s most influential trade event for the fruit and vegetable industry. It brings together professionals from around the world and serves as a great platform for business communication and product display. As a long-time exhibitor, Dole, a world-famous century-old fresh produce brand, has attended this show for years. Thanks to excellent product quality, a global supply chain network and mature brand operation capabilities, Dole always draws wide attention from the industry every year.

In 2026, Dole will take part in the exhibition once again, showcasing a full range of star products popular across Asia. Its highlights include the widely-loved Dole Sweetio Banana, aromatic Dole Sweetio Pineapple, avocados and papayas. Dole fully demonstrates the strength of premium fruits sourced from its own farms worldwide, and works with global peers to explore new opportunities for high-quality fruit and vegetable development.

It is worth mentioning that the newly upgraded Dole Sweetio Banana will make its first appearance on the Asian international stage at this exhibition, acting as the main highlight at Dole’s booth. Founded in 1851, Dole has a 175-year history and operates in more than 90 countries and regions. It has over 120 years of experience in banana operating. Since entering mainland China in 1998, Dole has stuck to strict end-to-end quality control, and become a benchmark brand for high-quality fruits among consumers.

In April 2026, Dole Sweetio Banana completed its largest and most comprehensive brand and visual upgrade ever. Dole also launched an in-depth origin-tracing cooperation with the authoritative publication China National Geography. From a professional geographical perspective, Dole takes visitors to its highland farms in the Philippines, introducing the superior growing conditions: fertile volcanic soil, big temperature differences at high altitudes, and a 12-month natural slow growing cycle. It clearly presents the careful cultivation and strict quality standards behind every Dole Sweetio Banana. Dole makes the quality advantages from farm to supply chain easy to see and verify.

The upgraded Dole Sweetio Banana carries a new brand slogan: Sweet And Tender To The Core, Everyday Deserves Happiness. Beyond ordinary product selling points, it combines natural taste, health benefits and positive emotional experience. The product keeps four core advantages: highland planting creates rich flavor; natural slow growing builds up natural sweetness; century-old quality management ensures consistent taste. The fruit is soft and sweet with no bitter aftertaste. It is perfect for breakfast, energy boost after exercise, afternoon tea, family snacks and baking.

Dole Sweetio Banana saw strong sales growth in the Chinese market. It also drove the overall growth of Dole’s banana business in China, and is widely recognized as a top product in the high-end banana market. By presenting this upgraded flagship product at the international exhibition, Dole hopes to share its ideas with global partners on building brands, creating usage scenarios and improving quality in the fresh produce industry.

Focusing on quality and innovation, the century-old Dole keeps promoting a healthy lifestyle with premium fresh fruits. Asia Fruit Logistica 2026 will grandly open in September. Dole sincerely welcomes industry colleagues, partners and buyers from all over the world to visit Dole’s Booth (Hall 5, 5G15). Visitors can taste top-quality fresh fruits in person, share industry experience, discuss cooperation opportunities, discover the new charm of this century-old brand, and work together to lead the new trend of high-quality fruits and vegetables across the globe.