Seasons Alliance: Building a Stronger Fresh Produce Network Across Asia

When it comes to connecting Asian markets with quality fresh produce from around the world, Seasons Alliance is doing it through the power of collaboration.

Formed by three established companies — Tominaga Shoji (Japan), Freshmart (Singapore) and CR Trade (South Korea) — Seasons Alliance is a fresh produce importer alliance that brings together decades of regional expertise, market networks and cold-chain infrastructure. The alliance specialises in sourcing, importing and distributing fresh produce, with a particular strength in cross-border operations across Japan, Singapore and South Korea.

A Regional Alliance with Global Reach

What makes Seasons Alliance stand out is its integrated approach. Rather than operating as separate entities, the three companies combine their individual strengths — from longstanding supplier relationships to deep local market knowledge — to build a more reliable and efficient supply network for both fruits and vegetables. Quality control, traceability and cold-chain logistics are at the core of how they operate.

A Strategic Focus on Fruits in 2026

This year, Seasons Alliance is placing a strategic emphasis on expanding its fruit import portfolio. Citrus, tropical fruits and berries are among the key categories they are actively developing sourcing opportunities in. The focus, however, is less about individual product launches and more about building the right partnerships — with growers, exporters and suppliers who are looking for committed, long-term relationships in Asian markets.

Why Asia, Why Now

For Seasons Alliance, Asia is not just an export destination — it is home. With operations anchored in three of Asia’s most important fresh produce markets, the alliance has a deep understanding of local consumer demand, buyer expectations and market dynamics. As demand for quality fresh produce continues to grow across the region, Seasons Alliance is well-positioned to serve as a trusted bridge between global suppliers and Asian buyers.

Meet Seasons Alliance at AFL 2026

At Asia Fruit Logistica 2026, Seasons Alliance will be focused on building connections — meeting new growers, suppliers and buyers who share a commitment to reliable, traceable and quality-driven supply chains. Whether you are looking to enter the Japanese, Singaporean or South Korean market, or expand your footprint across all three, the team will be ready to explore opportunities together.

Visit Seasons Alliance at Hall 3, Stand 3L16, at Asia Fruit Logistica 2026, taking place 2–4 September 2026 in Hong Kong.