Sekoya Pop® anchors Fall Creek's growing presence in China at Asia Fruit Logistica

Locally grown and imported fruit meets rising Chinese demand for premium blueberries, as the company brings its full Sekoya® portfolio to Hong Kong

July 16, 2026 — Sekoya Pop® 'FCM14-052', one of the most widely planted and imported premium blueberry varieties in China, will anchor Fall Creek Farm & Nursery Inc.'s presence at Asia Fruit Logistica, held Sept. 2-4 in Hong Kong.

A longtime Asia Fruit Logistica exhibitor, Fall Creek® and Sekoya® are excited to use this year's event as an opportunity to showcase the full Sekoya® portfolio to customers and partners across Asia. Developed to deliver an exceptional blueberry eating experience through superior flavor, size, crunch and shelf life, the Sekoya® program is focused on bringing the world's best premium blueberry varieties to market across all 52 weeks of the year. Built across low-, mid-, and high-chill production regions, the portfolio enables a consistent, year-round supply of premium blueberries to retailers and consumers worldwide.

In China, Sekoya Pop® is where that promise is already being kept. Local production is underway in Yunnan province, and volume arrives from licensed Sekoya® members in Peru and Chile, extending the variety's presence on Chinese shelves well beyond a single domestic season.

It is a market that rewards quality. Chinese shoppers have become among the world's most engaged blueberry buyers, purchasing frequently and placing increasing importance on a consistently outstanding eating experience. Sekoya Pop® was developed to meet those expectations by combining exceptional flavor, firmness and shelf life with reliable performance throughout the supply chain.

Also featured at the show is Sekoya® Nova 'FC15-173', officially introduced to the Sekoya® platform as its newest high-chill variety. Sekoya® Nova complements the already strong mid- and high-chill Sekoya® offering, further strengthening the program's ability to deliver premium fruit across multiple production regions and seasonal supply windows. In Fall Creek® evaluations, Sekoya® Nova has held fruit quality through more than 60 days of storage, with approximately 80 percent of fruit exceeding 18 millimeters in diameter and concentrated ripening that supports more efficient harvest planning in mid- to late-season regions.

Together, the two varieties reflect Fall Creek's conviction that China can become one of the world's leading premium blueberry consumption markets. While Yunnan has emerged as an important region for the company's low-chill varieties, China's diverse growing environments create significant potential for mid- and high-chill expansion across multiple supply windows, supporting a more consistent, year-round supply of premium blueberries.

Continued investment in research and development remains central to Fall Creek's long-term strategy. The company is committed to strengthening its innovation pipeline and bringing the next generation of premium blueberry varieties to market, ensuring growers, marketers and retailers continue to benefit from industry-leading genetics that meet evolving consumer expectations.

Fall Creek recently appointed Toni Yue as Vice President and General Manager for China, underscoring the company's commitment to the region. Under his leadership, Fall Creek is building a structured, scalable and market-driven China organization to support growers, marketers and retail partners, positioning China as an emerging production and distribution hub for premium blueberries across Asia.

"Asia Fruit Logistica provides an outstanding opportunity to introduce the complete Sekoya® portfolio to customers from across the region," said Toni Yue, Fall Creek's Vice President and General Manager for China. "Our vision is to build a premium blueberry category supplied by the world's best genetics across all 52 weeks of the year. Through our growing network of Sekoya® members and our continued investment in innovation, we are building the partnerships and foundation that will drive the next chapter of premium blueberry growth in China and across Asia.

Visitors to Asia Fruit Logistica can meet the Fall Creek team at stand 3-3H41 to explore the Sekoya® portfolio and discuss partnership opportunities.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek continues to lead industry innovation. Visit www.fallcreeknursery.com.

Media contact

Pavel Gonzalez | pavelg@fallcreeknursery.com