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Stage set for ASIA FRUIT LOGISTICA CHINA MEET UP
With a vibrant gathering, high-powered speaker line-up, and curated study tour and golf tournament, CHINA MEET UP 2025 offers even more for visitors and exhibitors CHINA MEET UP, the official China-focused extension of ASIA FRUIT LOGISTICA, will welcome even broader global participation for its second edition, which takes place in Guangzhou on 8-9 September at the Haizhu International Convention & Exhibition Center. With 63 exhibitors registered from China, Thailand, Malaysia, the UAE, Peru, and Ecuador, CHINA MEET UP will bring together an impressive range of international fresh produce players. Top-tier companies from China and beyond are showcasing their offerings, including Joy Wing Mau, Reemoon, Riverking, Kun Peng Fruit, Zungly Agricultural Group, China (Guangdong) Pilot Free Trade Zone Nansha Area of Guangzhou, Guangzhou Yongwei Changsheng, and many others. International participation continues to grow, with leading exporters and industry groups such as PromPerú, Corpei, Palora, Jorcorp, and FLP Ecuador representing Latin America’s expanding footprint in the China market. The two-day content programme – curated by Knowledge Partner Asiafruit China – brings together a high-powered line-up of experts from top global fruit companies as well as government and industry organisations. Speakers include Yang Peng, product director of Joy Wing Mau Group; Zhou Zheng, partner of Baker McKenzie FenXun; Wu Weihua, deputy director of the Guangzhou Municipal Commerce Bureau; Bernardo Muñoz, commercial counsellor of the Peruvian consulate in Shanghai; Ma Zengjun, China Agricultural Wholesale Markets Association (CAWA) president; and Paul Peñaherrera, commercial counsellor and consulate general of Ecuador in Guangzhou among other leading names. CHINA MEET UP will attract its most diverse international audience yet, building on the first edition which drew more than 1,600 high-level industry professionals. Visitors are registered from over 30 countries and regions, including Australia, Bangladesh, Belgium, Brazil, Chile, Greater China (mainland China, Hong Kong, and Taiwan), the Dominican Republic, Ecuador, Egypt, Ghana, India, Indonesia, Israel, Italy, Japan, Kenya, Malaysia, Mexico, the Netherlands, Nigeria, Pakistan, Peru, the Philippines, Qatar, Senegal, Singapore, South Africa, Thailand and Vietnam.
PREMIUM Buyer programmeTo deliver even more value for professional buyers, CHINA MEET UP has launched the PREMIUM Buyer programme this year. The initiative offers a range of exclusive benefits and customised services to create efficient business matchmaking and expand networks. The PREMIUM Buyer Pass includes two-day access to the CHINA MEET UP, a night’s hotel accommodation, and a VIP invitation to the CHINA MEET UP Dinner Reception on 8 September gathering over 400 global fresh produce delegates and executives. For more information, please contact: meetup@messe-berlin-gz.com
Just a few places left on study tour and golf tournamentTickets are almost sold out for the must-attend China Study Tour and AFL FRESH PRODUCE REEMOON GOLF CUP. The CHINA STUDY TOUR – taking place on 6 September right after ASIA FRUIT LOGISTICA – offers exclusive access to the operations of leading players across China’s fresh produce supply chain, including visits to Sam’s Club’s stores in Futian, Joy Wing Mau’s headquarters in Shenzhen, and Guangzhou Jiangnan market. Presented by Reemoon and supported by platinum sponsor Gold Anda and gold sponsors Zespri, Joy Wing Mau and Kawana, the AFL FRESH PRODUCE REEMOON GOLF CUP 2025 is held alongside the CHINA STUDY TOUR and CHINA MEET UP – offering a unique opportunity to mix business with leisure in an exclusive, relaxed environment. Register here. Venue and visitor registrationASIA FRUIT LOGISTICA CHINA MEET UP takes place at Haizhu International Convention & Exhibition Center. For more info on how to get there. Register online here. About ASIA FRUIT LOGISTICAASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 18th edition of ASIA FRUIT LOGISTICA takes place on 3-5 September 2025 at AsiaWorld-Expo in Hong Kong. ASIAFRUIT KNOWLEDGE CENTRE is the new content hub at ASIA FRUIT LOGISTICA powered by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s exclusive Knowledge Partner. ASIAFRUIT KNOWLEDGE CENTRE is headlined by ASIAFRUIT CONGRESS, together with ASIAFRUIT BUSINESS FORUM and ASIAFRUIT SHOWCASE. ASIA FRUIT LOGISTICA’s series of Meet Ups offers unique opportunities to deep dive and engage with partners in the selected key markets, such as Bangkok with a focus on ASEAN, Guangzhou, which spotlights the China market and Peru, that bridges Latam with Asia and beyond. |
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Media contact: Management: David Axiotis Further information:
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