Yuanxing Fruits: Forty Years Building Asia's Fresh Produce Value Chain

A Four-Decade Full-Chain Operation

Founded in 1986, Yuanxing Fruits is a national-level leading agricultural enterprise spanning fruit and vegetable cultivation, harvesting, processing, cold storage, import-export trade, wholesale and channel distribution. Over nearly four decades, the company has built a complete value chain covering every stage from cultivation to distribution.

Yuanxing currently operates fruit and vegetable production and processing bases in Korla and Aksu (Xinjiang), Qixia (Shandong), Baishui (Shaanxi), Xunwu (Jiangxi), Shenzhen (Guangdong) and Binh Thuan (Vietnam), four of which are recognised as provincial-level leading agricultural enterprises. The company operates 50,000 tonnes of cold storage capacity, a 35,000-square-metre processing facility, and 62,000 mu of fruit and vegetable production partnership zones.

What to See at AFL 2026

At ASIA FRUIT LOGISTICA 2026, Yuanxing will showcase its signature sourced products including apple pears, citrus, grapes and Vietnamese dragon fruit, alongside seasonal items such as New Zealand apples, South African oranges currently in season. Visit Yuanxing at Hall 3, Stand 3N21.

Beyond its product range, the company will introduce the smart sorting technology used at its source-processing facilities, which improves product quality through sugar content detection, weight grading and internal defect identification.

Yuanxing will also present packaging formats in growing demand across mainland China, including plastic bags, blister packs, family-sized bulk packs, festive gift boxes, and single- or double-layer packaging suited to small-batch store orders.

Growing the Product Portfolio and Brand Services

Yuanxing’s channel distribution network spans 17 cities across China, including Shenzhen, Guangzhou, Zhuhai, Shanghai, Hangzhou, Beijing, Wuhan, Xiamen, Fuzhou, Nanchang, Changsha, Chengdu, Shenyang, Xi’an, Jinan, Zhengzhou and Hong Kong. Its retail and food service partners include major supermarket chains such as CR Vanguard, Ole, AEON, PARKnSHOP, Yonghui, Freshippo, Parkson, Sam’s Club and Walmart, as well as fast-growing front-warehouse platforms like Xiao Xiang, Pupu Supermarket and Dingdong Maicai, alongside tea and food service brands including Naixue, Gaga Fresh Tea, HeyTea and Shuyi Shao Xiancao.

Building on its integrated distribution network, the company aims to continue developing a wider range of domestic and imported products to meet diverse customer needs, supporting new product and brand promotion through in-store advisory services, product- and origin-themed promotional events, and new media channels — while providing stable supply chain services to downstream customers and value-added marketing support to upstream category and brand partners.

Industry Trends: Consumption Upgrading and Digitalisation

Yuanxing believes the fresh produce industry in China is currently being reshaped by two core trends: consumption upgrading and industry digitalisation.

Consumer demand for fresh fruit is shifting from availability to quality, with growing willingness to pay for premium, differentiated varieties and traceable, safety-assured products. Demand for smaller portions, ready-to-eat packaging and family bulk packs is rising quickly, while emerging tea and food service channels are placing higher demands on standardisation and customisation.

At the industry level, as the world's largest fresh produce consumption market — further strengthened by the Greater Bay Area's strategic location — China is attracting growing interest from overseas producing regions, while high-quality domestic produce is also expanding into international markets at a faster pace. At the same time, technologies such as smart sorting, digital traceability and standardised cold-chain logistics are becoming more widespread, driving the industry's shift from traditional wholesale toward standardisation and branding, and making global resource integration capabilities increasingly important.

Why Asia Matters to Yuanxing

Asia is the core foundation of Yuanxing's business and a key strategic pillar of its global expansion. As the world's largest fresh fruit consumption market, China continues to see sustained growth in consumption scale, while Southeast Asia's rich tropical fruit resources form an important part of the company's global supply chain.

Yuanxing established its dragon fruit production base in Vietnam early on and has maintained long-term, stable partnerships with suppliers in Thailand, Malaysia and other producing regions. Leveraging policy benefits under the RCEP agreement, the company is stepping up efforts to develop export customers, with customised products and packaging developed in response to market demand across categories including grapes, citrus, apples, pears and other specialty fruits.

Yuanxing is also extending its reach upstream into variety breeding, partnering with research institutes and universities on targeted cultivar development. The company has secured approval for a new pomegranate variety and established a dedicated planting and processing base for it, and has entered a strategic partnership with the licence holder of the patented “Ruixianghong” apple variety to jointly develop the market, with plans to expand cultivation overseas.

Meet Yuanxing at AFL 2026

The company hopes to bring premium Chinese citrus and apples to other Asian markets, while also making it easier to bring fresh produce from across Asia into China — creating a mutually beneficial trade relationship. Through ASIA FRUIT LOGISTICA, Asia's most influential fresh produce trade event, Yuanxing aims to connect with more high-quality suppliers and buyers from around the world, broaden its product range with differentiated specialty fruits, and showcase its comprehensive capabilities across cultivation, processing, storage, logistics and marketing to potential partners.

During the show, Yuanxing will host on-site tastings of seasonal premium produce, and looks forward to welcoming buyers and visitors to its booth for further discussion and collaboration.