Digital growing in a digital supply chain
13:30 - 15:30 h
New technologies are disrupting the way we produce our crops. In this session, we look into how technology brings about new ways of working for growers and traders, and the way this is disrupting our industry.
Indroduction on digital transformation in fresh produce (15 min)
H. Schmeitz, Chairman of Smart Horticulture Asia
Farming in the digital world (45 min)
Digital developments are changing our world. For the agriculture industry, this means that enabling an integrated, sustainable ecosystem – one that connects all information and companies across the food value chain – is more important than ever before. Key to transforming the food value chain in the agriculture industry is data. Advanced analytics tools and techniques like machine learning and streamed analytics are now accessible to small or big players to integrate data from various systems across the entire ecosystem. J. Brouwer of Microsoft is sharing his vision on farming in the digital world.
J. Brouwer, Business Group lead Dynamics & spokesperson Agriculture and Food, Microsoft Netherlands, Netherlands
Scanning for consumer trust and brand protection (30 min)
Every person in the world should be able to know whether the products they use are genuine or not. Scantrust works on a unique concept to protect products and has invented a truly secure mobile product authentication solution, so brand owners can fight counterfeiting and restore trust. But can it also give you insights on the supply chain or make o2o communications for shopper engagement possible.
T. Kars, VP Product Management, Scantrust, Shanghai, China
Together we can farm smarter: using data and state-of-the-art technologies to fuel Growth on small- and medium-size farms (30 min)
Smart Yields connects farmers, agricultural researchers and their communities through crowd-sourced data gathered from a network of integrated sensors that measure everything from soil health to inputs such as water, energy and nutrients in real time. In turn, these users tap into a vast wealth of local, regional and national knowledge to increase productivity, yield, and revenue. Learn how these new technologies are revolutionising the way we plant, grow, process and eat food worldwide.
V. Kimura, CEO & Founder Smart Yields, Hawai, US