September 22, 2022

Join the knowledge hub at ASIA FRUIT LOGISTICA 2022

ASIAFRUIT CONGRESS and ASIAFRUIT BUSINESS FORUM take place together on the show floor at Asia’s premier trade show to deliver an unrivalled combination of information and insights.

  • Top executives discuss the big issues in Asia’s fresh produce business at ASIAFRUIT CONGRESS
  • ASIAFRUIT BUSINESS FORUM offers informative workshops on marketing, technology and logistics

Visitors and exhibitors at ASIA FRUIT LOGISTICA can look forward to the best information and insights on 2-4 November in Bangkok.

ASIAFRUIT CONGRESS, Asia’s premier fresh produce business conference, takes place on the show floor at ASIA FRUIT LOGISTICA together with ASIAFRUIT BUSINESS FORUM.

For the first time this year, ASIAFRUIT CONGRESS sessions are free to attend for all ASIA FRUIT LOGISTICA visitors and exhibitors, with sessions taking place across all three days of the trade show (2-4 November). Top executives share expert insights on the big issues in Asia’s fresh produce business through a mix of lively panel discussions and on-stage interviews.

As global fresh produce suppliers seek to diversify their presence in Asia, Day One of ASIAFRUIT CONGRESS (2 November) opens with a look at some of the most exciting market opportunities. T&G Global’s Asia regional general manager James Gordon shares his insights on the potential across South-East Asia and beyond.

Day Two (3 November) focuses on ‘Tracking the trade in Asia’. AJ Griesel, chief executive of the South African Table Grape Industry (SATI), joins a panel of leading global suppliers to discuss the evolution of the Asia market in the wake of the Covid pandemic.

‘The future of supply’ is the theme for Day Three (4 November) of ASIAFRUIT CONGRESS, which kicks off with a session on how and why the fresh produce business is attracting new investment. California-based company Frutura has made a number of high-profile acquisitions across the Americas over the past 18 months. Frutura’s CEO David Krause explains what makes the fresh produce industry an attractive investment, and what investors are looking for when acquiring a company.

Turning the focus to ‘farming in Asia for Asia’, Siebe van Wijk, managing partner of Fresh Studio, presents a case study outlining the investment opportunities in Vietnam’s fast-developing fruit sector.

ASIAFRUIT BUSINESS FORUM: practical insights

ASIAFRUIT BUSINESS FORUM delivers a series of expert talks offering practical insights and takeaways for the global fresh produce business.

Each day, ASIAFRUIT BUSINESS FORUM offers workshop-style sessions on marketing and consumers; technology and innovation; and logistics.

Luke Wood, chief executive of Australian supply chain intelligence business Escavox, explains how food suppliers can leverage value from real-time supply chain tracking during a session on Day One (2 November).

Also on Day One, leading vegetable seed breeder Rijk Zwaan highlights how it is working with a range of partners to advance the development of high-tech growing systems, including vertical farms, in Asia. Friso Klok, Rijk Zwaan’s South East Asia sales and chain manager, is joined on stage by representatives from lighting specialist Signify and Dutch smart horticulture company Priva.

Nico van Vliet, global value chain development lead at Bayer Crop Science, discusses the category positioning work his company is doing with tomatoes. Van Vliet’s presentation, which takes place on Day Three (4 November), looks at how Bayer is developing ‘flavour stories’ to increase tomato consumption worldwide.

ASIA FRUIT AWARDS: celebrating excellence

The ASIA FRUIT AWARDS, the only pan-Asia awards for Asia’s fresh produce business, are also back in person at ASIA FRUIT LOGISTICA 2022.

The ASIA FRUIT AWARDS celebrate excellence and recognise outstanding achievement in Asia’s fresh produce business, with the winners selected by Asiafruit Magazine and ASIA FRUIT LOGISTICA.

The ASIA FRUIT AWARDS are given in three core categories – Marketing Campaign of the Year, Importer of the Year, and Produce Retailer of the Year – while the Impact Award recognises a person or organisation that has made a significant contribution to developing Asia’s fresh produce business.

The winners of the 2022 ASIA FRUIT AWARDS are announced at ASIAFRUIT CONGRESS and ASIAFRUIT BUSINESS FORUM on the expo floor on 3 November.

“We have some really worthy winners again this year, and we’re looking forward to celebrating their achievements,” said Asiafruit Magazine editor, John Hey. “The best part is we can all be there to congratulate them in person at ASIA FRUIT LOGISTICA this year!”

For more information on ASIAFRUIT CONGRESS and ASIAFRUIT BUSINESS FORUM, including programme updates, please visit  and or

For more information on the ASIA FRUIT AWARDS, including a showcase of previous winners, go to

ASIAFRUIT CONGRESS and ASIAFRUIT BUSINESS FORUM sessions are free to attend for all ASIA FRUIT LOGISTICA ticket holders. To purchase tickets for ASIA FRUIT LOGISTICA, visit the online ticket shop:


ASIA FRUIT LOGISTICA is the leading continental trade show for Asia’s fresh produce business. The 15th edition of ASIA FRUIT LOGISTICA takes place on 2-4 November 2022 at Queen Sirikit National Convention Center in Bangkok, co-located with ASIAFRUIT CONGRESS and ASIAFRUIT BUSINESS FORUM, organised by ASIA FRUIT LOGISTICA’s knowledge partner Asiafruit Magazine. The ASIA FRUIT LOGISTICA virtual platform will be launched before the event allowing ASIA FRUIT LOGISTICA 2022 participants, in particular interested individuals unable to attend in person, to network, communicate and exchange online before, during and after the show.

For more information on ASIA FRUIT LOGISTICA, please visit, or contact the Organising Team by email:

For more information on exhibiting and visiting ASIA FRUIT LOGISTICA, please visit, or contact the Organising Team by email:

Global Produce Events Logo

Media contact:
Global Produce Events (HK) Co., Limited
Susanne Tschenisch
Global PR Manager
P +49 30 3038 2295

Management: David Axiotis
Company registration: Hong Kong Companies Registry No. 3148607

Further information:

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