FRESHTech
Technology Platform for Fresh Produce
What is FRESHTech?
FRESHTech is ASIA FRUIT LOGISTICA’s dedicated platform for technology and innovation across the fresh produce value chain.
Created to give technology a clearer identity within the show, it brings together the ideas, systems and solutions transforming how fresh produce is grown, moved, monitored and traded.
FRESHTech Zone
- A dedicated technology showcase at ASIA FRUIT LOGISTICA
- 1,000+ sqm within the AFL exhibition hall
- 30+ technology exhibitors
- A focused destination for buyers seeking solutions
FRESHTech Stage
- Two full days of expert-led content
- Six key technology verticals
- Keynotes, panels, live demos and startup pitches
- Practical insights across the fresh produce value chain
Innovation Award
- Recognising practical innovation in fresh produce technology
- Open to all tech-related companies in the fresh produce sector
- Finalists pitch live on the FRESHTech Stage in Hong Kong
DAY 1— From Field to Port
2 Sep, 2026
Welcome address from Asia Fruit Logistica Official Technology Partner
Noureldin Abdrabbo, Unitec
10:15-12:00 Smart Agriculture for Asia
Breeding innovations that empower the fresh produce industry
Zhongkui Sun, Rijk Zwaan
The Springwoods approach: data-driven site selection and digital operations in high-tech greenhouse
Lion Lai, Dali Springwoods
Drone-enabled detection: precision agriculture meets biotech
William Leonard, TMSX
From access to impact: scaling digital farming in Asia
Gal Yarden, Netafim
Predicting fruit quality during storage with in-field 3D plant data
Dr. Manuela Zude-Sasse, Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB)
AI in the bin: smartphone imagery for next-gen quality assessment
Benjamin Sharpe, Aerobotics
13:00-14:30 Packhouse of the Future
How is AI rewiring the fresh produce industry?
Noureldin Abdrabbo, Unitec
Scaling compostable packaging: A 20-year journey from ideation to commercialisation
Duncan Jones, Sinclair
Automatic stem remover: meeting industry demands
Ming Kong, Shandong UNITY Robotics
From waste stream to valuable resource: advanced filtration with MicronFilter XL
Rod Gardner, Wyma Solutions
TOMRA 5S: AI-powered blueberry grading for best result
Andrew Saliba, TOMRA Food
14:30-15:30 The Freshness Equation
Learning from nature: biomimicry as a blueprint for cutting food waste
Moody Soliman, Ryp Labs
Unlocking longer journeys: innovation driving sustainable shelf life
Andy Mitchell, Agrosustain
The power of moderation: finding the sweet spot in ripening
Tristan Kaye, RYPEN
Postharvest innovation for delicate berries in China
Jing Gao, Zhenghong Nova Technology (Shenzhen)
DAY 2 — From Port to Plate
3 Sep, 2026
10:00-10:15 Next-Wave Transit
Intelligent cold chains: freshness redefined
Matty van der Waal, ONE
Predicting delays and protecting shelf life: how AI gives exporters time to act
Shrawani Tetarbe, Portcast
Long-lasting freshness at 35°C: How AI dynamic MA tech is reshaping the supply chain
Alan Wu, Frectro
Seeing the unseeable: IoT and the rise of the end-to-end smart cold chain
Lissa Rose D'Arcy, Copeland
11:30-12:00 Retail Revolution
From guesswork to data: AI ripeness scanning to build next-gen avocado retail
Troy Agosti, ÉVO HASS
Humidity chain: effectively reducing food loss and waste at the consumer level
Cristian Parra, PacLife
13:00-14:00 Traceability in Focus - powered by GS1
One fruit, two countries, full traceability: How GS1 standards help track every fruit
Dr. Heidi Ho, GS1 Hong Kong
IGSO: building Hong Kong's two-way agricultural super-connector
Leo Cheung, International Growers Standards Organization (IGSO)
Air-Land Fresh Lane: global standards & cold-chain unlock new trade opportunities
Irene Lau, Airport Authority Hong Kong (AAHK)
Dr. Heidi Ho, GS1 Hong Kong
Linking traceability with brand trust: Australian cherries, citrus, blueberries, and more
Peter Carter, GS1 Australia
15:00-16:00 FRESHTech Innovation Award
FRESHTech Innovation Award
The FRESHTech Innovation Award, launched by ASIA FRUIT LOGISTICA, recognises practical technology solutions advancing Asia's fresh produce industry. Open to all tech-related companies in the fresh produce sector, the award gives innovators a platform to showcase their solutions live on the FRESHTech Stage in Hong Kong.
Bangkok meet-up continues with study tour on Day 2
On 26 June 2025, the meet-up continues with a study tour to CityFresh, one of the leading fresh fruit importers in Thailand. Founded in 1989, CityFresh supplies a wide range of imported fruits from around the world and manages directly to all major retailers in Thailand such as Makro, TOPS, Lotus’s and Big C supercenter, together with local premium supermarkets and wholesalers across the country. CityFresh also operates directly a popular fruit café and maintain an active social media presence with delivery services to end consumers
The tour offers an exceptional and invaluable opportunity to see the operational packaging and cold chain facilities. Attendees can interact directly with the management team of CityFresh and learn more on their dream and vision of building the community of fruit lovers.
Also in the tour is visit to TalaadThai, the largest wholesale market in ASEAN for the best understanding of emerging opportunities.
Updates: The Study Tour is fully booked. Interested parties can still register to be put on waiting list.
Remarks: applications will be reviewed with priorities to overseas registrants. Limited availability and on first-come-first-served basis. Please register your interest to join via the RSVP form. Successful registrants will receive separate confirmation email about this study tour.
Top reasons to join Bangkok Meet up
Gain more in-depth experience and connection with key ASEAN markets. Possibility to foster direct dialogue with key importers in the region and to explore various topics of interests in event :
- Latest trends in ASEAN markets
- Food safety and technology
- China's supply role in South-East Asia
- The durian boom
Benefits of sponsoring
- Designed to help ASIA FRUIT LOGISTICA exhibitors to gain first-hand and in-depth knowledge to Southeast Asian market
- Perfect opportunity to raise your company and product profile
- Maximize your brand exposure
- Get in touch and face-to-face with your target audience
- Reinforce relationships with your customers
- Start conversations with new clients
- Share your expertise and insights
- Be part of something different
Join us as sponsor in our AFL Meet-up series and leverage on the opportunity to magnify your reach and visibility in key markets in Asia!
For more information, please get in touch with Kay.
Study Tour Sponsors
Official Partner Country
Sponsors and partners
