CHINA STUDY TOUR
Experience China’s Fresh Produce Markets
A guided industry tour through Asia’s fresh produce trading hub – markets, importers, retailers, and the people behind them.
  • Experience China’s fresh produce markets, first-hand
  • Gain insights into retail & supply-chain innovations
  • Connect with leaders across the value chain
Registration Deadline: July 31, 2026
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CHOOSE YOUR TOUR
Hong Kong
1 Sep 2026
Join a pre-show industry visit to explore Hong Kong’s fresh produce trade in action.
  • DISTRIBUTOR
    S&F Produce Group:     A vertically integrated fresh produce distributor representing leading brands such as Rockit, Envy and Driscoll’s, with 300+ produce lines serving Hong Kong and Macau.
  • STORE WALK
  • WHOLESALE MARKET
    Yau Ma Tei Wholesale Fruit Market:     Hong Kong’s oldest wholesale fruit market — iconic iron-framed halls & pre-dawn auctions.
WHAT’S INCLUDED?
Transportation, dinner
USD 120
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Shanghai

6-7 Sep · 2 Days

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After AFL, travel to Shanghai to explore China’s fresh produce import, retail, and distribution landscape.
  • WHOLESALE MARKET
    Shanghai Huizhan Market:     Yangtze River Delta import and cold-chain hub.
  • IMPORTER
    Riverking Group:     Premium fruit importer with global sourcing capabilities.
    Goodfarmer Group: National distributor serving 50,000+ retail outlets.
  • RETAILER
    Costco:     Membership warehouse retail store walk.
WHAT’S INCLUDED?
2 nights of hotel accommodation, meals, local transportation (round trip flights shall be borne by participants)
USD 1,200

Zhengzhou

6-7 Sep · 2 Days

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Explore Central China’s wholesale, cold-chain, specialty retail and consumer experience landscape.
  • WHOLSALE MARKET
    Henan Wanbang Market:     Central China wholesale hub with six-province redistribution reach
  • SUPPLY CHAIN
    Chen’s Sun:     First-tier importer and coldchain platform for global fruit
  • RETAILER
    Chengxin Zhiyuan Fruit Group:     Top fruit chain with 2,000+ stores across 15 provinces
    Pang Donglai: Benchmark Chinese retailer known for service and customer experience
WHAT’S INCLUDED?
2 nights of hotel accommodation, meals, local transportation (round trip flights shall be borne by participants)
USD 1,200

GET IN TOUCH

For more information, please contact:
Email: serena.liu@messe-berlin-sh.com