
Press Conference
A brand-new event at Asia Fruit Logistica, providing exhibitors with a dedicated platform to announce their latest news, launch new products and share key updates with media and trade professionals.

| Date | Time | Location | Exhibitor | Event |
|---|---|---|---|---|
| 2-Sep-26 | 14:20-15:30 | Hall 5, Booth 5R02 | IMBERRI Agriculture Group Co., Ltd. | Global Blueberry Leadership Recognition & Strategic Partnership Launch |
| 3-Sep-26 | 10:40-11:30 | Hall 5, AFL Showcase Area | DOF (寻果梦) × PLANASA | Deep Strategic Cooperation Conference for Small Berries |
| 3-Sep-26 | 11:30-12:30 | Hall 5, AFL Showcase Area | MEDITERRA × TRIVIO | La trufa sin fronteras: producción global, estacionalidad y nuevas oportunidades para la gastronomía internacional (Truffle Without Borders: Global Production, Seasonality and New Opportunities for International Gastronomy) |
| 3-Sep-26 | 14:00-17:00 | MR201A | XINFA (信发臻品) | Premium Product Launch Event (Flash Launch) |
Onsite Events & Event Hub
New in 2026, Asia Fruit Logistica expands its onsite event offerings with the launch of the Event Hub, alongside dedicated meeting room rental services. Exhibitors can host press conferences, product launches, business meetings and networking activities, creating more opportunities to connect with customers, partners and industry professionals throughout the show.

| Date | Time | Location | Exhibitor | Event |
|---|---|---|---|---|
| 2-Sep-26 | 15:30-16:30 | Event Hub | Fruit Logistica | Fruit Logistica Global Event |
| 3-Sep-26 | 08:00-10:00 | MR201B / MR201C | Avocados Australia | Australian Avocado's Industry Breakfast |
| 3-Sep-26 | 14:00-17:00 | MR201A | Xinfa Group | XINFA AGRICULTURE PREMIUM CHERRY & STRAWBERRY LAUNCH EVENT |
| 3-Sep-26 | 14:00-17:00 | Event Hub | Imberri | Internal Meeting |
| 3-Sep-26 | 15:30-16:30 | Buyer's Lounge | Fruit Logistica | Fruit Logistica Get Together |
On-Stand Activities
Throughout the show, exhibitors will host a wide range of activities at their stands, including cocktail receptions, customer appreciation events, brand introductions, signing ceremonies, chef demonstrations and networking sessions. These exhibitor-led activities provide a valuable opportunity for visitors to discover new products, connect with industry leaders and build meaningful business relationships on the show floor.

| Date | Time | Booth | Exhibitor | Event |
|---|---|---|---|---|
| 2-3 Sep 2026 | 10:00-17:00 daily | 3H16 | Horticulture Innovation | Australia Pavilion, Grown in Good Nature, Chef demonstration activities & networking |
| 2-Sep-26 | 11:00-14:00 | 3Y12 | USA Pavilion | Opening Ceremony |
| 2-Sep-26 | 12:30 | 5D21 | Frutas de Chile | Opening Ceremony |
| 2-Sep-26 | 14:00-14:30 | 5M22 | Department of Agriculture, Philippines | Ribbon Cutting Opening Ceremony |
| 2-Sep-26 | 14:00-16:00 | 5R02 | IMBERRI Agriculture Group Co., Ltd. | IMBERRI Branding Event |
| 3-Sep-26 | 15:00-17:00 | 3X02 | U.S. Highbush Blueberry Council | Cocktail reception |
