Hall 5
10:00-10:10
Welcome to Asiafruit Knowledge Centre
10:10-11:00
Asiafruit at 30: taking the temperature of the trade
To mark the 30th anniversary of Asiafruit Magazine, Asiafruit Congress brings together a panel of leading experts to look back at how the trade has evolved these past three decades. Plus, we discuss the future trends and disruptors. How can companies navigate a more volatile trade landscape? How should global suppliers adapt their strategies to remain competitive and relevant in the fast-evolving Asian market?
11:30-12:30
Veggie tech: technological shifts in a changing climate
Hosted by Rijk Zwaan
Climate change is reshaping vegetable production in South-East Asia. This session explores the shift towards more tech-driven cultivation for year-round, safe production. Experts discuss innovative solutions, investment challenges, and retailer involvement. How can the extra costs and added value be maintained and monetised at consumer level?
12:45-13:30
Marketing & Consumers
Practical insights on marketing strategies and consumer trends
13:30-14:15
Tech & Innovation
Expert talks on cutting-edge technologies and innovations
14:30-15:30
Apple marketing in Asia: a bright future
Home to some of the world’s largest apple import markets, Asia presents exciting potential for premium brands and varieties. What are the ‘white space’ opportunities in the region’s apple category? What are the up-and-coming varieties? What are the keys to building a successful brand? Leading buyers and global marketers discuss the evolving landscape.
15:30-16:00
Logistics & Trade
Workshops on cold chain logistics and fresh produce trade trends
Hall 5
10:00-10:30
Marketing & Consumers
Practical insights on marketing strategies and consumer trends
11:00-11:45
Where next for Asia’s berry boom?
Asia’s berry category is expanding rapidly, both in terms of production and consumer demand. China’s blueberry boom has led the way. Now leading players are developing new supply origins and markets in the region. What are the key opportunities and challenges?
12:00-13:00
China’s changing distribution landscape
Fresh fruit distribution is evolving rapidly in China. Port decentralisation is a key priority to cut congestion and boost efficiency. New routes to market are developing as demand grows from second- and third-tier cities. Industry experts discuss new cold chain investments and the changing distribution landscape. What are the learnings for other markets in Asia?
13:15-13:45
Tech & Innovation
Expert talks on cutting-edge technologies and innovations
14:00-14:30
Presentation of Asia Fruit Awards 2025
Winners announced: meet the winners of Asia’s premier annual awards for the fresh produce business. Presented by Asia Fruit Logistica and Asiafruit Magazine.
15:00-16:30
Partner Content
International Fresh Produce Association education sessions
Hall 5
10:00-10:30
Tech & Innovation
Expert talks on cutting-edge technologies and innovations
10:45-11:30
Fast-tracking investment in the industry’s future
Amid the challenges of a changing climate, water scarcity and rising costs of labour and other inputs, the fresh produce business needs fresh funding and innovative solutions to power a sustainable future. We look at some groundbreaking models to fast-track investment in the horticulture business and fund innovative solutions.
11:30-12:15
Indonesia spotlight: market on the move
Home to more than 275m people with an expanding middle class and rapidly urbanising population, Indonesia holds great untapped for the global fresh produce business. Global suppliers must navigate a challenging and complex import system, but the growth of modern food retail and a fast-evolving consumer market present exciting opportunities for innovative marketers. We explore the changing market landscape and the keys to success.
12:30-13:15
Logistics & Trade
Workshops on cold chain logistics and fresh produce trade trends
13:30-14:30
Tropicals boom: going global?
Asia’s tropical fruit trade is thriving, driven by China’s ever-increasing demand for products such as durian and dragon fruit. But there is growing consumer interest in tropical fruits globally. What opportunities does this present for Asian varieties and Asian-grown tropical fruits? Experts discuss how to market, who to target, and what to expect with new varieties coming to market.
