SE ASIA Meet Up 2027 - Asia Fruit Logistica

SE ASIA Meet Up 2027

ASIA FRUIT LOGISTICA SE ASIA Meet Up will return to Bangkok on 10-11 May 2027.

In 2027, the event will return to Bangkok, bringing the industry together to connect regional markets, retail channels, and international business networks. Participants can look forward to closer engagement with the local market and more opportunities for practical, on-the-ground exchange. Further details will be announced in due course.

In addition to the content sessions, ASIA FRUIT LOGISTICA Bangkok Meet Up features a series of ‘showcase spotlights’ where leading brands and suppliers present exciting products and innovations for the ASEAN market.

Special hotel rates are available for sponsors and delegates at Carlton:

THB 4,800 net with breakfast and free WiFi
(single occupancy)
THB 5,100 net with breakfasts and free WiFi
(double occupancy)

Remarks:

The special rates are valid for booking on 23 – 28 June 2025 (5 nights) only.
Special rates are valid till 2 June 2025 and subject to availability on first-come-first-served basis.
Credit card details are necessary for the booking. Please book with the designated link in the button.
Free cancelation up to 21 days before arrival.

HOTEL BOOKING

SPONSORSHIP BROCHURE

The high-quality content programme is curated by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s Knowledge Partner, and it explores emerging trade and consumer trends in South-East Asia, China’s growing influence as a supplier to the region, and the future of Asia’s booming durian business.

Carlo Magni, global consumer insights director at consultancy firm Forward Insight & Strategy, unpacks the latest consumer trends across South-East Asia’s diverse and dynamic fresh produce markets. Magni provides invaluable analysis of shopper behaviour in fresh produce and explains how marketers can maximise the opportunities.

Andy Suh, senior director (Rest of Asia) at Driscoll’s, and Vincent Yeh, CEO of Xingyeyuan Group’s international business arm, Xingyeyuan Supply Chain, share their insights on China’s expanding role as a supplier to South-East Asia.

Suh explains how China’s rise as an exporter of high-quality berries and diversification beyond blueberries is helping to grow the berry category in key regional markets. Yeh also unpacks the premiumisation trend in Chinese production and the emergence of high-value products. He details how this is bringing renewed impetus to exports and driving brand development.

A session spotlighting Asia’s durian boom hears from John Cao, project manager for Joy Wing Mau’s flagship durian brand, Joyvio Durian, on key trends in the China market from a buyer’s perspective. Representatives of leading South-East Asian durian supplying countries also discuss the shifting trade landscape and market outlook. Speakers include Natakrit Eamskul, chief executive of major Thai exporter Platinum Fruits, and Dr Tan Sue Yee, chief executive of top Malaysian durian exporter Top Fruits.

Elsewhere on the programme, Edgar Alastrué, Thailand sales director for key Asia-based distributor Fresh Fruit-X, shares his first-hand insights into retail and trade trends in a session on Thailand’s fresh produce market landscape.

Bangkok meet-up continues with study tour on Day 2

On 26 June 2025, the meet-up continues with a study tour to CityFresh, one of the leading fresh fruit importers in Thailand. Founded in 1989, CityFresh supplies a wide range of imported fruits from around the world and manages directly to all major retailers in Thailand such as Makro, TOPS, Lotus’s and Big C supercenter, together with local premium supermarkets and wholesalers across the country. CityFresh also operates directly a popular fruit café and maintain an active social media presence with delivery services to end consumers

The tour offers an exceptional and invaluable opportunity to see the operational packaging and cold chain facilities. Attendees can interact directly with the management team of CityFresh and learn more on their dream and vision of building the community of fruit lovers.

Also in the tour is visit to TalaadThai, the largest wholesale market in ASEAN for the best understanding of emerging opportunities.

Updates: The Study Tour is fully booked. Interested parties can still register to be put on waiting list.

Remarks: applications will be reviewed with priorities to overseas registrants. Limited availability and on first-come-first-served basis. Please register your interest to join via the RSVP form. Successful registrants will receive separate confirmation email about this study tour.

Top reasons to join Bangkok Meet up

Gain more in-depth experience and connection with key ASEAN markets. Possibility to foster direct dialogue with key importers in the region and to explore various topics of interests in event :

Latest trends in ASEAN markets
Food safety and technology
China's supply role in South-East Asia
The durian boom

EVENT OVERVIEW

Benefits of sponsoring

Designed to help ASIA FRUIT LOGISTICA exhibitors to gain first-hand and in-depth knowledge to Southeast Asian market
Perfect opportunity to raise your company and product profile
Maximize your brand exposure
Get in touch and face-to-face with your target audience
Reinforce relationships with your customers