SE ASIA Meet Up - Asia Fruit Logistica

SE ASIA Meet Up 2026

18-19 May | 2026

JW Marriott Hotel | Bangkok | Thailand

Thank you very much for your kind support!

ASIA FRUIT LOGISTICA SE ASIA Meet Up 2026 welcomed 250 senior decision-makers from more than 30 different countries to Bangkok on 18-19 May for two days of business networking, market insights and knowledge sharing. The event reinforced Southeast Asia's growing importance as a hub for the global fresh produce industry.

We would like to thank all our sponsors, partners and participants for joining us and contributing to the success of this event. The SE Asia Meet Up will return in 2027 on 10-11 May, with further details to be released in due course. We look forward to welcoming you again in 2027!

Wrap up Press Release

SE Asia Meet Up 2027

SE ASIA MEET UP 2026 IN REVIEW
CONFERENCE AGENDA
Monday, 18 May 2026

09:15-10:00 Registration and networking

10:00-10:10 Welcome and opening remarks

David Axiotis, Global Produce Events
John Hey, Fruitnet Asia

10:10-11:00 Southeast Asia’s shifting consumer landscape

Southeast Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products?

Carlo Magni, Forward Insight & Strategy (New Zealand)
Gunn Vitidphapatumrong, CP Axtra (Thailand)
Sam White,T&G South East Asia (Thailand)
Jose Vottero, Fresh Fruit-X(Malaysia)

11:00-11:30 Networking break

11:30-12:15 Going digital: new ways to build fresh produce brands

While China continues to blaze a trail in digital marketing, online channels are rapidly gaining traction across Southeast Asia. The digital landscape is changing how people discover, evaluate and buy fresh fruit. This session explores the main platforms and the key trends shaping the market. How can marketers navigate this landscape to tell their stories and build their brands?

Ryan Molloy, Redfern Digital (China)

12:15-12:30 Market update: South African apples

South African apples returned to the Thai market in 2025 after a 16-year absence. This segment reviews the campaign and looks at what’s in store for the coming season.

Sachin Khurana, South African Apples (Thailand)

12:30-13:30 Networking lunch

13:30-14:30 What’s next for Asia’s tropical fruit boom?

China’s ever-increasing appetite for durian and other tropical fruits is driving a boom in exports from Southeast Asia. How is consumer demand evolving? What are the emerging products and suppliers to watch? How will new logistics and infrastructure projects further fuel the boom? And what opportunities exist to diversify exports beyond the region into global markets?

Ling Ma, Goodfarmer Group (China)
Stephen Antig, Pilipino Banana Growers and Exporters Association (The Philippines)
Beimeng Fu, independent multimedia journalist (China)

14:30-15:00 Networking break

15:00-15:45 Breaking new ground: Latin America’s foray into Southeast Asia

While China dominates Latin America’s fruit exports to Asia, major supplying nations are seeking to diversify their presence and expand into Southeast Asia. Landmark logistics projects like the Port of Chancay in Peru now provide a launchpad for expansion, radically reducing shipping times. How will Latin America’s foray into Southeast Asia reshape the market?

Erick Aponte, PromPeru (Thailand)
Gonzalo Matamala Ortiz, Frutura Asia (China)
Julio Bellota, DP World (Thailand)
Wongsakorn 'Bill' Chatamornwong, City Fresh Fruit (Thailand)

16:00-17:00 Southeast Asia: the next frontier for berries

While China has driven Asia’s berry boom, Southeast Asia is emerging as the next frontier for growth. Consumption is growing across several markets, fuelled by imports from China. New production projects are also taking shape across the region to feed growing demand. We explore the opportunities and challenges for the burgeoning berry category.

Dani Geng, Joy Wing Mau Group (China)
Martin Glenister, Costa (Laos)
Hendry Sim, Laris Manis Utama (Indonesia)

17:00 Closing remarks

17:15 Closing networking cocktail

* As of 7 May 2026

STUDY TOUR
Tuesday, 19 May 2026

SE ASIA Meet Up delegates joined hosted tours to selected retail stores and distribution facilities, gaining first-hand insights into Thailand’s fresh produce retail and distribution landscape. Confirmed visits included Talaad Thai, Southeast Asia’s largest wholesale market; Makro, a leader in the cash & carry channel; and leading retail chains Tops and Lotus’s.

Talaad Thai:

The biggest wholesale market in Southeast Asia and the region’s premier agricultural trading gateway. Discover the immense scale and efficiency of this world-class marketplace, which handles over 12,000 tonnes of fresh produce daily, and gain first-hand insights into the logistics and dynamics of the ASEAN supply chain.

Makro Chaengwattana:

The flagship urban wholesale hub located in the heart of Bangkok’s Central Business District (CBD). As a key supply chain partner for the city's premium hospitality sector, this branch specializes in high-quality fresh produce and gourmet ingredients, serving thousands of top-tier restaurants and hotels (HoReCa) across the capital.

Lotus's Chaengwattana:

A leading model of modern retail and consumer-focused distribution in Bangkok. As one of the most prominent hypermarkets in the city, this branch showcases excellence in fresh produce management, cold chain integrity, and the 'SMART' retail concept, serving as a key link between global suppliers and Thailand's urban middle-class consumers.

Tops - Central Chaengwattana:

Thailand’s leading premium supermarket model, specializing in high-end fresh produce and curated international selections. As a benchmark for premium retail, this branch showcases sophisticated merchandising and 'Tops Food Hall' standards. It offers a strategic look at how high-value fresh produce is positioned to attract Thailand’s affluent urban consumers and expatriate communities."

AFL DP World Fresh Produce Golf Cup 2026
Sunday, 17th May 2026

The Meet Up was preceded by the AFL DP World Fresh Produce Golf Cup on 17 May, which welcomed delegates from over 20 countries for networking and connection ahead of the main conference.

Held in Bangkok, the event offered participants an informal opportunity to meet industry peers and build connections before the business programme began.

In addition to the content sessions, ASIA FRUIT LOGISTICA Bangkok Meet Up features a series of ‘showcase spotlights’ where leading brands and suppliers present exciting products and innovations for the ASEAN market.

Special hotel rates are available for sponsors and delegates at Carlton:

THB 4,800 net with breakfast and free WiFi
(single occupancy)
THB 5,100 net with breakfasts and free WiFi
(double occupancy)

Remarks:

The special rates are valid for booking on 23 – 28 June 2025 (5 nights) only.
Special rates are valid till 2 June 2025 and subject to availability on first-come-first-served basis.
Credit card details are necessary for the booking. Please book with the designated link in the button.
Free cancelation up to 21 days before arrival.

HOTEL BOOKING

SPONSORSHIP BROCHURE

VOICE FROM THE INDUSTRY

Furkan Polat

co-CEO of Turkish Company, MBA Yazilim

ASIA FRUIT LOGISTICA SE ASIA Meet Up is a key platform connecting global leaders with the dynamic Southeast Asian market. As a leading blueberry producer in Turkey and Eastern Europe, we are proud to showcase our production strength and expand our long-term partnerships across Asia.

Kittisak Pipatkanaporn

Managing Director of Thai Best Products Holding Co., Ltd.

TBP exports fresh Thai fruit to markets worldwide and supplies the domestic market through 7-Eleven Thailand. This event is a great opportunity to share perspectives on the fruit landscape in Thailand and other countries. It also provides a valuable chance for fruit professionals to build relationships, strengthen connections, and explore new opportunities together. I look forward to a fruitful Golf Cup ahead!

Allen Zeng

Deputy Director of Brand in Goodfarmer Group’s Fruit Division

Building on the connections made at ASIA FRUIT LOGISTICA in Hong Kong this year, we look forward to leveraging this Southeast Asia Meet Up to transform our trade network into precise partnerships with origin sources. This will allow us to foster direct and efficient relationships that strengthen our supply chain.

From Camposol

Southeast Asia is a strategic region for Camposol, driven by the sustained growth in demand for premium fresh fruit and the dynamism of its markets. As a global leader in blueberries, we see strong opportunities to deepen commercial partnerships and bring high-quality, nutritious products closer to more consumers across the region. Events such as Asia Fruit Logistica’s SE Asia Meet Up provide a valuable platform to connect with industry leaders, exchange insights and continue strengthening our long-term growth in Asia.

2026 EVENT IMPRESSIONS

Knowledge Partner

Supporter

In collaboration with

The high-quality content programme is curated by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s Knowledge Partner, and it explores emerging trade and consumer trends in South-East Asia, China’s growing influence as a supplier to the region, and the future of Asia’s booming durian business.

Carlo Magni, global consumer insights director at consultancy firm Forward Insight & Strategy, unpacks the latest consumer trends across South-East Asia’s diverse and dynamic fresh produce markets. Magni provides invaluable analysis of shopper behaviour in fresh produce and explains how marketers can maximise the opportunities.

Andy Suh, senior director (Rest of Asia) at Driscoll’s, and Vincent Yeh, CEO of Xingyeyuan Group’s international business arm, Xingyeyuan Supply Chain, share their insights on China’s expanding role as a supplier to South-East Asia.

Suh explains how China’s rise as an exporter of high-quality berries and diversification beyond blueberries is helping to grow the berry category in key regional markets. Yeh also unpacks the premiumisation trend in Chinese production and the emergence of high-value products. He details how this is bringing renewed impetus to exports and driving brand development.

A session spotlighting Asia’s durian boom hears from John Cao, project manager for Joy Wing Mau’s flagship durian brand, Joyvio Durian, on key trends in the China market from a buyer’s perspective. Representatives of leading South-East Asian durian supplying countries also discuss the shifting trade landscape and market outlook. Speakers include Natakrit Eamskul, chief executive of major Thai exporter Platinum Fruits, and Dr Tan Sue Yee, chief executive of top Malaysian durian exporter Top Fruits.

Elsewhere on the programme, Edgar Alastrué, Thailand sales director for key Asia-based distributor Fresh Fruit-X, shares his first-hand insights into retail and trade trends in a session on Thailand’s fresh produce market landscape.

Gold Sponsors

Exhibitors

Bangkok meet-up continues with study tour on Day 2

On 26 June 2025, the meet-up continues with a study tour to CityFresh, one of the leading fresh fruit importers in Thailand. Founded in 1989, CityFresh supplies a wide range of imported fruits from around the world and manages directly to all major retailers in Thailand such as Makro, TOPS, Lotus’s and Big C supercenter, together with local premium supermarkets and wholesalers across the country. CityFresh also operates directly a popular fruit café and maintain an active social media presence with delivery services to end consumers

The tour offers an exceptional and invaluable opportunity to see the operational packaging and cold chain facilities. Attendees can interact directly with the management team of CityFresh and learn more on their dream and vision of building the community of fruit lovers.

Also in the tour is visit to TalaadThai, the largest wholesale market in ASEAN for the best understanding of emerging opportunities.

Updates: The Study Tour is fully booked. Interested parties can still register to be put on waiting list.

Remarks: applications will be reviewed with priorities to overseas registrants. Limited availability and on first-come-first-served basis. Please register your interest to join via the RSVP form. Successful registrants will receive separate confirmation email about this study tour.

Top reasons to join Bangkok Meet up

Gain more in-depth experience and connection with key ASEAN markets. Possibility to foster direct dialogue with key importers in the region and to explore various topics of interests in event :

Latest trends in ASEAN markets
Food safety and technology
China's supply role in South-East Asia
The durian boom

EVENT OVERVIEW

Benefits of sponsoring

Designed to help ASIA FRUIT LOGISTICA exhibitors to gain first-hand and in-depth knowledge to Southeast Asian market
Perfect opportunity to raise your company and product profile
Maximize your brand exposure
Get in touch and face-to-face with your target audience
Reinforce relationships with your customers