SE ASIA Meet Up - Asia Fruit Logistica

SE ASIA Meet Up 2026

18-19 May | 2026

JW Marriott Hotel | Bangkok | Thailand

UNLOCKING SOUTHEAST ASIA'S FRESH PRODUCE FUTURE: CONNECTING THE REGION TO THE WORLD

Join us in Bangkok for the Southeast Asia Meet Up on 18-19 May, 2026, where the region’s fresh produce leaders, innovators, and global industry experts come together. With Thailand as the strategic hub, this event is your gateway to unlocking new business opportunities, expanding networks, and discovering the latest trends in one of the world’s fastest-growing agricultural markets.

Sponsorship Package

CONFERENCE AGENDA
Monday, 18 May 2026

09:15-10:00 Registration and networking

10:00-10:10 Welcome and opening remarks

10:10-11:00 South-East Asia’s shifting consumer landscape

South-East Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products?

11:00-11:30 Networking break

11:30-12:30 Going digital: new ways to build fresh produce brands

While China continues to blaze a trail in digital marketing, online channels are rapidly gaining traction across South-East Asia. The digital landscape is changing how people discover, evaluate and buy fresh fruit. This session explores the main platforms and the key trends shaping the market. How can marketers navigate this landscape to tell their stories and build their brands?

12:30-13:30 Networking lunch

13:30-14:30 What’s next for Asia’s tropical fruit boom?

China’s ever-increasing appetite for durian and other tropical fruits is driving a boom in exports from South-East Asia. How is consumer demand evolving? What are the emerging products and suppliers to watch? How will new logistics and infrastructure projects further fuel the boom? And what opportunities exist to diversify exports beyond the region into global markets?

14:30-15:00 Networking break

15:00-15:45 Breaking new ground: Latin America’s foray into South-East Asia

While China dominates Latin America’s fruit exports to Asia, major supplying nations are seeking to diversify their presence and expand into South-East Asia. Landmark logistics projects like the Port of Chancay in Peru now provide a launchpad for expansion, radically reducing shipping times. How will Latin America’s foray into South-East Asia reshape the market?

16:00-17:00 Farming for the future

South-East Asia boasts vast supply potential in fresh fruit and vegetables, but farmers across the region face significant challenges, from climate change to fragmented supply chains. We look at the keys to a sustainable future and spotlight some of the technologies and solutions that can change the game for farmers.

17:00 Closing Remarks

* As of 25 Feb. 2026 and subject to changes.

STUDY TOUR
Tuesday, 19 May 2026

SE ASIA Meet Up delegates can sign up for hosted tours to selected retail stores and distribution facilities. A sepearte booking from will be sent to all registered delegates to secure their space on these tours. Space are allocated on a first-come, first-served basis.

YOUR TICKET to SE ASIA MEET UP includes:

Delegate bag with all conference materials
Delegate badge
Access to the conference presentations
Access to the expo area
2 coffee breaks, lunch and closing cocktail with drinks
Option to attend delegate study tours on day 2 (19 May)

AFL FRESH PRODUCE GOLF CUP 2026
17 May

Organized by ASIA FRUIT LOGISTICA, this event is designed to bring together high-level decision-makers and industry professionals to foster connections, strengthen relationships.

More details

In addition to the content sessions, ASIA FRUIT LOGISTICA Bangkok Meet Up features a series of ‘showcase spotlights’ where leading brands and suppliers present exciting products and innovations for the ASEAN market.

Special hotel rates are available for sponsors and delegates at Carlton:

THB 4,800 net with breakfast and free WiFi
(single occupancy)
THB 5,100 net with breakfasts and free WiFi
(double occupancy)

Remarks:

The special rates are valid for booking on 23 – 28 June 2025 (5 nights) only.
Special rates are valid till 2 June 2025 and subject to availability on first-come-first-served basis.
Credit card details are necessary for the booking. Please book with the designated link in the button.
Free cancelation up to 21 days before arrival.

HOTEL BOOKING

SPONSORSHIP BROCHURE

Why Attend?

Access Southeast Asia’s Growth Hub: Bangkok is the gateway to Southeast Asia’s fast-growing fresh produce market, connecting you with key players from Thailand, Malaysia, Vietnam, Indonesia, the Philippines, and more.
Connect with Industry Leaders: Network with global experts, buyers, and decision-makers to explore new opportunities in the region.
Stay Ahead of Trends: Gain insights into emerging market trends, innovations, and challenges in fresh produce.
Unlock Key Markets: Whether entering new markets or strengthening your position, gain valuable connections and information.
Exclusive Networking: Meet potential partners, customers, and suppliers from 20+ countries to grow your business.

Why Sponsor?

Boost Your Brand Visibility: Gain unmatched exposure to an engaged audience of industry leaders, buyers, and decision-makers. Position your brand as a key player in the global fresh produce sector.
Expand Your Regional Reach: Strengthen your presence in Southeast Asia and enhance your credibility in one of the world’s fastest-growing markets.
Unlock New Business Opportunities: Connect with key stakeholders, explore new partnerships, and tap into emerging opportunities. Sponsorship provides a direct path to business growth and market expansion.

Sponsorship package

VOICE FROM THE INDUSTRY

Furkan Polat

co-CEO of Turkish Company, MBA Yazilim

ASIA FRUIT LOGISTICA SE ASIA Meet Up is a key platform connecting global leaders with the dynamic Southeast Asian market. As a leading blueberry producer in Turkey and Eastern Europe, we are proud to showcase our production strength and expand our long-term partnerships across Asia.

Kittisak Pipatkanaporn

Managing Director of Thai Best Products Holding Co., Ltd.

TBP exports fresh Thai fruit to markets worldwide and supplies the domestic market through 7-Eleven Thailand. This event is a great opportunity to share perspectives on the fruit landscape in Thailand and other countries. It also provides a valuable chance for fruit professionals to build relationships, strengthen connections, and explore new opportunities together. I look forward to a fruitful Golf Cup ahead!

Allen Zeng

Deputy Director of Brand in Goodfarmer Group’s Fruit Division

Building on the connections made at ASIA FRUIT LOGISTICA in Hong Kong this year, we look forward to leveraging this Southeast Asia Meet Up to transform our trade network into precise partnerships with origin sources. This will allow us to foster direct and efficient relationships that strengthen our supply chain.

From Camposol

Southeast Asia is a strategic region for Camposol, driven by the sustained growth in demand for premium fresh fruit and the dynamism of its markets. As a global leader in blueberries, we see strong opportunities to deepen commercial partnerships and bring high-quality, nutritious products closer to more consumers across the region. Events such as Asia Fruit Logistica’s SE Asia Meet Up provide a valuable platform to connect with industry leaders, exchange insights and continue strengthening our long-term growth in Asia.

2025 EVENT IMPRESSIONS

Knowledage Partner

In collaboration with

The high-quality content programme is curated by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s Knowledge Partner, and it explores emerging trade and consumer trends in South-East Asia, China’s growing influence as a supplier to the region, and the future of Asia’s booming durian business.

Carlo Magni, global consumer insights director at consultancy firm Forward Insight & Strategy, unpacks the latest consumer trends across South-East Asia’s diverse and dynamic fresh produce markets. Magni provides invaluable analysis of shopper behaviour in fresh produce and explains how marketers can maximise the opportunities.

Andy Suh, senior director (Rest of Asia) at Driscoll’s, and Vincent Yeh, CEO of Xingyeyuan Group’s international business arm, Xingyeyuan Supply Chain, share their insights on China’s expanding role as a supplier to South-East Asia.

Suh explains how China’s rise as an exporter of high-quality berries and diversification beyond blueberries is helping to grow the berry category in key regional markets. Yeh also unpacks the premiumisation trend in Chinese production and the emergence of high-value products. He details how this is bringing renewed impetus to exports and driving brand development.

A session spotlighting Asia’s durian boom hears from John Cao, project manager for Joy Wing Mau’s flagship durian brand, Joyvio Durian, on key trends in the China market from a buyer’s perspective. Representatives of leading South-East Asian durian supplying countries also discuss the shifting trade landscape and market outlook. Speakers include Natakrit Eamskul, chief executive of major Thai exporter Platinum Fruits, and Dr Tan Sue Yee, chief executive of top Malaysian durian exporter Top Fruits.

Elsewhere on the programme, Edgar Alastrué, Thailand sales director for key Asia-based distributor Fresh Fruit-X, shares his first-hand insights into retail and trade trends in a session on Thailand’s fresh produce market landscape.

Gold Sponsors

Bangkok meet-up continues with study tour on Day 2

On 26 June 2025, the meet-up continues with a study tour to CityFresh, one of the leading fresh fruit importers in Thailand. Founded in 1989, CityFresh supplies a wide range of imported fruits from around the world and manages directly to all major retailers in Thailand such as Makro, TOPS, Lotus’s and Big C supercenter, together with local premium supermarkets and wholesalers across the country. CityFresh also operates directly a popular fruit café and maintain an active social media presence with delivery services to end consumers

The tour offers an exceptional and invaluable opportunity to see the operational packaging and cold chain facilities. Attendees can interact directly with the management team of CityFresh and learn more on their dream and vision of building the community of fruit lovers.

Also in the tour is visit to TalaadThai, the largest wholesale market in ASEAN for the best understanding of emerging opportunities.

Updates: The Study Tour is fully booked. Interested parties can still register to be put on waiting list.

Remarks: applications will be reviewed with priorities to overseas registrants. Limited availability and on first-come-first-served basis. Please register your interest to join via the RSVP form. Successful registrants will receive separate confirmation email about this study tour.

Top reasons to join Bangkok Meet up

Gain more in-depth experience and connection with key ASEAN markets. Possibility to foster direct dialogue with key importers in the region and to explore various topics of interests in event :

Latest trends in ASEAN markets
Food safety and technology
China's supply role in South-East Asia
The durian boom

EVENT OVERVIEW

Benefits of sponsoring

Designed to help ASIA FRUIT LOGISTICA exhibitors to gain first-hand and in-depth knowledge to Southeast Asian market
Perfect opportunity to raise your company and product profile
Maximize your brand exposure
Get in touch and face-to-face with your target audience
Reinforce relationships with your customers