Asiafruit Business Forum

ASIAFRUIT BUSINESS FORUM offers a wide-ranging programme of informal workshops on the show floor at ASIA FRUIT LOGISTICA.

Curated by ASIA FRUIT LOGISTICA’s Knowledge Partners, Asiafruit Magazine and Fruitnet Media International, ASIAFRUIT BUSINESS FORUM provides practical takeaways and innovative solutions covering a range of key areas for the fresh produce value chain.

ASIAFRUIT BUSINESS FORUM 2023 presents three days of workshops under different tracks. At the Launchpad on Day One, exhibitors showcase new products, technologies, and solutions. Day Two features Partner Content, including an education programme delivered by the International Fresh Produce Association (IFPA) and a series of Chinese-language workshops hosted by Asiafruit China. On Day Three, the Logistics Hub brings together expert speakers to discuss the latest trends and advances in cold chain logistics.

Asiafruit Business Forum Agenda 2024



11:30-12:00 Making more of the health message

Consumer interest in health and wellness is stronger than ever after the pandemic. How can marketers capitalise on the opportunity?

12:00-12:30 Chinese language-session: Consumers & Markets

13:00-13:30 Food service in focus

From juice bars to high-end hospitality, Asia’s vibrant food service sector holds significant untapped potential for fresh produce marketers. What are the keys to tapping into this fast-developing sector?

14:30-16:00 International Fresh Produce Association: workshops on retail and merchandising



11:30-12:00 Sensory research underpins varietal success

A look at the critical role of sensory research as a tool to identify winning varieties through the different stages of breeding programmes. How does it work? What are the key factors to consider? And what are the benefits?

12:00-12:30 Chinese-language session: Tech & Innovation

13:00-14:00 High-tech farming: new solutions for Asia

Controlled environment agriculture (CEA) offers several advantages for producers across Asia, boosting yields, lowering water usage and enabling consistent supply of residue-free products for consumers. Case studies explore the opportunities and challenges for CEA in Asia, from vertical farms to greenhouse systems.

14:30-15:00 Protecting your IP in Asia

Legal experts host a special workshop on licensing of plant variety rights in Asia. How is the legal landscape changing to facilitate enforcement? What are the keys to protecting your brand?

15:30-16:00 Commercialising a new cultivar: apples & pears



11:30-12:00 Building the fresh produce supply chain of the future

A look at how greater collaboration between logistics service providers and shipping lines can benefit everyone in the supply chain – resulting in less waste, more secure monitoring, better margins for growers, and higher returns for all stakeholders.

12:00-12:30 Chinese-language session: Logistics & Trade

13:00-13:30 Packaging extends reach

Post-harvest technology that can preserve and extend the shelf-life of products is opening up new commercial opportunities for the fresh produce business. This session looks at some of the latest advances.

13:30-14:00 Ports offer new routes to market

New port investments are set to facilitate the fresh produce trade into Asia. This session spotlights some exciting recent initiatives.

14:30-15:00 Technology lends a helping hand

How are advances in technology for cold chain logistics helping to maximise shelf-life and improve operational efficiencies? Case studies look at a range of innovative solutions, from real-time monitoring to modified atmosphere technologies.

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