DAY1

WEDNESDAY 4 SEPTEMBER 2024
CONSUMERS & MARKETS

10:30-10:40 Welcome to Asiafruit Congress at Asiafruit Knowledge Centre

10:40-11:30 Asia: the changing market landscape

Asia’s consumer landscape is changing fast. How are cost-of-living and inflation pressures shaping consumption habits? How is retail changing? And what are the most effective ways of growing demand for fresh produce?

12:00-12:45 Building brands: from breeding to consumer

A deep dive on the intersection of intellectual property and branding in fresh produce. How can the traits of a variety be strategically positioned and marketed to consumers through effective and disruptive branding? How can marketers tailor marketing and messaging to build cultural acceptance for brands?

13:30-14:30 Asia: fuelling the berry boom

Asia is emerging rapidly in berries, both as a consumer market and as a producer. Its growth is key to sustaining the boom the global industry has enjoyed over the past decade. Leading players discuss the opportunities and challenges to expansion in the region.

15:00-16:00 Vietnam: spotlight on a rising star

With a thriving economy and young and educated population, Vietnam is one of Asia’s most exciting markets for global fresh produce suppliers. But the market is changing. Long renowned for demanding premium imported fruits, Vietnam has gravitated towards more value-oriented offerings of late. The growth of modern food retail is changing the shape of the trade. What does the future hold in this fast-developing market?

DAY2

THURSDAY 5 SEPTEMBER 2024
TECH & INNOVATION

10:30-11:30 What’s next in varietal innovation?

New varieties are reshaping several fresh produce categories - be it through higher yields, climate tolerance or consumer attributes such as better colour, taste and size. A panel of leading breeders and marketers discusses the future of new varieties. How will breakthroughs in breeding accelerate development? What opportunities does Asia present for IP varieties, both in terms of production and consumption? And how are these varieties best marketed to consumers?

12:30-13:30 Artificial intelligence: shaping the industry’s future

Artificial intelligence is making waves across a multitude of industries, and fresh produce is no exception. In this session, we look at where machines and technology can take the fresh fruit and vegetable business next. From yield forecasting and advanced grading systems that help to limit food waste, through smart robotics that can reduce the need for workers, to demand analytics to support targeted consumer marketing.

14:00-14:30 Presentation of ASIA FRUIT AWARDS 2024

Winners announced: meet the winners of Asia’s premier annual awards for the fresh produce business. Presented by Asia Fruit Logistica and Asiafruit Magazine.

15:00-16:00 Sustainable solutions: adapting to a challenging climate

Climate change is forcing the horticulture industry to adapt as never before. We look at the impact and implications for the global fresh produce business. How can the industry work together to find scalable solutions and chart a path to a sustainable future?

DAY3

FRIDAY 6 SEPTEMBER 2024
LOGISTICS & TRADE

10:30-11:30 China’s changing distribution landscape

Fresh fruit distribution is evolving rapidly in China. Port decentralisation is a key priority to cut congestion and boost efficiency. New routes to market are developing as demand grows from second- and third-tier cities. Industry experts discuss new cold chain investments and the changing distribution landscape. What are the learnings for other markets in Asia?

12:00-13:00 New sourcing opportunities: Egypt and Morocco

Egypt and Morocco are fast-growing fresh produce suppliers with much to offer markets in Asia. Egypt has already made inroads into the region, but price is not its only advantage - it has unique and premium products to offer. Morocco is also leveraging its quality reputation and capacity to supply products year-round to boost its presence in Asia. In this session, expert speakers take a deep dive into Egypt and Morocco’s diverse fresh produce offerings, spotlighting new sourcing opportunities for buyers in Asia.

13:30-14:30 Future of the intra-Asia trade in focus

Asia’s tropical fruit trade continues to boom, fuelled by China and North Asia’s ever-increasing appetite for key products such as durian, dragon fruit and longan. Meanwhile, China is expanding its already dominant role as a supplier to South-East Asia, driven by better quality and varietal diversification. What will the future of the intra-Asia trade look like? Where are the big growth opportunities? And what are the implications for global suppliers?

For more information please visit: https://www.fruitnet.com/asiafruitknowledgecentre